Author Archives: Leverage2Market

Top of Mind Thursday – June 1, 2023: A Matter of Perspective

Lies, damn lies, and statistics. We’ve all seen statistics that seemed too good, too bad, or just too strange to be true. The problem is with the right set of data–analyzed at exactly the correct angle–you get a perspective that … Continue reading

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Top of Mind Thursday – May 25, 2023: Doing What You Say You Will

Sometimes I wonder if people ever read their job descriptions. This is particularly true of those in customer service. As a customer service rep, your job is to help a customer resolve their issue. It’s not to berate the customer … Continue reading

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Top of Mind Thursday – May 18, 2023: Barking Up the Wrong Tree

My dog needed a refill on one of his prescriptions. How difficult could that be? For years, we’ve used online pet med companies, like Chewy, who quickly and easily refill pet prescriptions on time and at a reasonable cost. The … Continue reading

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Top of Mind Thursday – May 11, 2023: Whose Ad Was That Anyway?

It happened again tonight. Watching TV, a cute ad came on that seemed to have no relation to any specific product or brand. This seems to occur more and more frequently. Advertisers choose music or a comic scenario or some … Continue reading

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