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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Author Archives: Leverage2Market
Top of Mind Thursday – July 28, 2022: It’s Not Easy Being Green
This week, Coca-Cola announced that next week they’re replacing the green plastic packaging used for Sprite for the last 61 years with clear bottles. Evidently, clear plastic bottles are more likely to be recycled into new bottles with less waste, … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged eco friendly, environmentally friendly, green business, green marketing, recycle
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Top of Mind Thursday – July 21, 2022: A Rose By Any Other Name
If Pennsylvania had a state condiment, there’s no doubt it would be Heinz Ketchup. Pennsylvanians are fanatic about their ketchup (which must be Heinz–anything else is simply catsup). Heinz has been headquartered near Pittsburgh, PA for more than 16o years, and … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged brand loyalty, brand marketing, L2M Associates, Linda Popky, marketing, rebranding
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Top of Mind Thursday – July 14, 2022: Inflated Hysteria
Inflation is out of control. Prices are rising faster than they have in the last 40 years. We are headed into a deep recession that threatens our way of life. Reading the news headlines, you’d think the world was about … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged crisis, inflation, Linda Popky, U.S.
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Top of Mind Thursday – July 7, 2022: Phone Home
Today is the 15th birthday of the iPhone. Whether you use an iPhone or an Android, Apple’s introduction of this new technology changed the way we all interact with the world. Before iPhones, cell phones were, well, just phones. Now, … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Apple, Apple iPad, Linda Popky, technology
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