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Author Archives: Leverage2Market
Top of Mind Thursday November 12, 2020: Know When To Fold ‘Em
It was 5 days after last week’s presidential election before we had a projected winner. Today, nine days later, the losing candidate has still not conceded. Other candidates have graciously conceded and moved on in much closer races (including Al … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Biden, election, Kenny Rogers, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, president-elect, The Gambler, Top of Mind Thursday, Trump
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Top of Mind Thursday November 5, 2020: Split
In bowling, a split is where you wind up with pins on opposite sides of the lane. It’s possible to hit both pins to get a spare, but it’s fairly difficult. What we saw in Tuesday’s election was a political … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged divisiveness, election, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, political split, presidential, Top of Mind Thursday
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Top of Mind Thursday October 29, 2020: A Guaranteed Winning Election Result
Five days away from the official US Election Day, it’s not clear whether we’ll know the results of the presidential election Tuesday night. But there’s one result we already know for sure. People are coming out to vote. Whether it’s … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged election, get out the vote, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, U.S., vote
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Top of Mind Thursday October 22, 2020: Thriving Through Ambiguity
For 16 years, the association I manage, the Society for the Advancement of Consulting, has held its annual meeting in New York City in the Fall. But not this year. We had reserved hotel meeting space for this week, but … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged annual conference, annual meeting, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, SAC, Society for the Advancement of Consulting, thriving through ambiguity, Top of Mind Thursday, virtual event
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