Author Archives: Leverage2Market

Top of Mind Thursday May 14, 2020: Unmasking Creativity

        As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus. Initially, the focus was on masks and other personal protective equipment (PPE) … Continue reading

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Fall in Love With Your Customer’s Problem, Not Your Solution

David Priemer Author Sell the Way You Buy www.cerebralselling.com David Priemer is a thought leader in sales and sales leadership, who has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur, and Inc. … Continue reading

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Top of Mind Thursday May 7, 2020: Dancing with the Fans

        One of the consequences of this extended pandemic is the lack of new entertainment programming–including live sports. There have been virtually no new sporting events for the last two months, and this is likely to last … Continue reading

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Top of Mind Thursday April 30, 2020: Write Now

        On a regular basis, I hear from professionals who tell me they want to create a piece of writing–everything from a blog post to a full book–but don’t have the time to do it. A funny … Continue reading

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