What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign upMarketing Above the Noise
Author Archives: Leverage2Market
Top of Mind Thursday May 14, 2020: Unmasking Creativity
As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus. Initially, the focus was on masks and other personal protective equipment (PPE) … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged coronavirus, COVID-19, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, masks, Top of Mind Thursday
Comments Off on Top of Mind Thursday May 14, 2020: Unmasking Creativity
Fall in Love With Your Customer’s Problem, Not Your Solution
David Priemer Author Sell the Way You Buy www.cerebralselling.com David Priemer is a thought leader in sales and sales leadership, who has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur, and Inc. … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged Cerebral selling, David Priemer, experience asymmetry, Linda Popky, marketing thought leadership, pandemic, Sell the Way You Buy, The Sales Professor
Comments Off on Fall in Love With Your Customer’s Problem, Not Your Solution
Top of Mind Thursday May 7, 2020: Dancing with the Fans
One of the consequences of this extended pandemic is the lack of new entertainment programming–including live sports. There have been virtually no new sporting events for the last two months, and this is likely to last … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged entertainment, ESPN, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Michael Jordan, sporting events, sports, The Last Dance, Top of Mind Thursday
Comments Off on Top of Mind Thursday May 7, 2020: Dancing with the Fans
Top of Mind Thursday April 30, 2020: Write Now
On a regular basis, I hear from professionals who tell me they want to create a piece of writing–everything from a blog post to a full book–but don’t have the time to do it. A funny … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, writing, writing a book, writing project
Comments Off on Top of Mind Thursday April 30, 2020: Write Now