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Author Archives: Leverage2Market
Making Customers Yours Forever—On A Monthly Basis
Robbie Kellman Baxter Founder Peninsula Strategies LLC www.robbiekellmanbaxter.com Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a firm that helps companies excel in the Membership Economy. She is the go-to subject matter expert on membership models and subscription … Continue reading
Posted in Marketing Thought Leadership Podcast, News and Updates
Tagged forever transactions marketing thought leadership, Linda Popky, membership economy subscription marketing, Robbie Kellman Baxter, subscription fatigue
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Top of Mind Thursday April 2, 2020: Knock, Knock–Who’s There?
One thing we’re all learning through this pandemic is how many things it’s possible to do from home–including having what we need brought directly to us. Most of us have used Amazon for home deliveries, and … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged coronavirus, COVID=19, home delivery, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, work from home
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Top of Mind Thursday March 26, 2020: The Best of Times, The Worst of Times
As we navigate through the COVID-19 pandemic, we’re hearing some horrible stories of bad behavior. There are people ignoring calls to self-isolate and practice social distancing. There are COVID-19 “cure” scams propagating on Facebook. Amazon has … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged coronavirus, COVID-19, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Stepping Into Your Story
Janel Dyan Founder JD www.janeldyan.com Janel Dyan is a sought after executive brand strategist, speaker and author of Story. Style. Brand.(tm) Why Corporate Results Are a Matter of Personal Style. She is an expert on how to build a story … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged authenticity, Beyond Us, Janel Dyan, JD Methodology, Linda Popky, marketing thought leadership, storytelling
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