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Author Archives: Leverage2Market
Top of Mind Thursday January 23, 2020: Going Nuts Over a Loss
Strong brand icons become trusted friends–almost feeling like family. That’s why it was such a shock to many of us to hear that Mr. Peanut, the symbol of Planters Peanuts for over 100 years, is about … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Mr. Peanut, Planters, Top of Mind Thursday
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Protecting Your Bold Brand
Erik Pelton Founder EMP&A www.erikpelton.com Erik Pelton launched his trademark law practice in 1999, following his work as an examiner at the US Patent and Trademark Office. The firm represents clients in all aspects of trademark clearance, registration, maintenance, transactions, … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged bold brand, Erik Pelton, international trademark protection, Linda Popky, marketing thought leadership, trademark, USPTO
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Top of Mind Thursday January 16, 2020: Baseball Strikes Out
This week, we learned that the Houston Astros had a system set up to steal signs from the opposing team during their 2017 triumphant run to the World Series. Major League Baseball suspended manger AJ Hinch … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged AJ Hinch, Astros, baseball, Boston Red Sox, carlos Beltran, cheating, Houston Astros, Jeff Luhnow, Red Sox, Rob Manfred
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Top of Mind Thursday January 9, 2020: The Amazon Effect
We love to procrastinate. People have always put off decisions until the last minute. But now, we’re seeing people waiting until literally the last minute before making a commitment. We see this with SAC, our association: … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged AirBnB, Amazon Effect, last minute, Lyft, procrastination, Uber, WeWork
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