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Author Archives: Leverage2Market
Top of Mind Thursday May 2, 2019: In the Line of Fire
Twice in the last week, innocent civilians put themselves in the path of bullets, sacrificing their lives to save others. On Saturday, Lori Kaye stepped in front of her rabbi during a shooting at a synagogue … Continue reading
Quality vs. Quantity: Why Focus is so Critical to Building a Successful Brand in Today’s Chaotic World
Lindsay Pedersen Owner Ironclad Brand Strategy www.ironcladbrandstrategy.com Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She is the author of Forging an Ironclad Brand, based … Continue reading
Top of Mind Thursday April 25, 2019: Not Enough Time for That
Science fiction introduced us to the notion of time travel–traveling forward to see what will happen, and backward to view the past (which we can’t change, or the world will be irretrievably damaged, so they say). … Continue reading
Top of Mind Thursday April 18, 2019: In Disrepair
The world watched in stunned disbelief this week, as the Cathedral Notre Dame in Paris caught fire and burned for hours, with hundreds of firefighters bravely fighting back the blaze to save irreplaceable artwork and religious … Continue reading