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Author Archives: Leverage2Market
Top of Mind Thursday March 21, 2019: Nowhere to Hide
A week ago today, a gunman opened fire in two mosques in Christchurch, New Zealand, killing 50 people and injuring 50 others. The gunman, captured alive, published a lengthy manifesto outlining his hatred of Muslims, as … Continue reading
Too Much Data? How Marketers Can Be More Effective in Today’s Noisy B2B Marketplace
Wayne Cerullo Chief Prospect Officer B2P Partners www.b2ppartners.com Wayne Cerullo founded B2P Partners to help business to business (B2B) companies more effectively and enjoyably serve the people who are their clients. B2P has been working with many fast-growing Software as … Continue reading
Top of Mind Thursday March 14, 2019: The Best Education Money Can Buy
As a parent, you help your high school student study for the SATs. Maybe you even sign them up for a test prep class, or to work with a tutor. You encourage them to get good grades, be involved … Continue reading
Top of Mind Thursday March 7, 2019: What Part of This is Not Clear?
Picture this. You make a reservation for a rental car on a Hawaiian island from a major car rental firm. When you arrive on time at the rental car area, you wait not one but two full hours to get … Continue reading