Author Archives: Leverage2Market

Top of Mind Thursday November 22, 2018: A Different Kind of Gratitude

Each year in the US, on the fourth Thursday in November, we celebrate Thanksgiving–a day to watch parades and football games, eat turkey, and plot Black Friday shopping strategies. And it’s also a day to give thanks.   The gratitude … Continue reading

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Mindful Marketing in a Mindless World

Lisa Nirell Founder Energize Growth LLC lisanirell.com Lisa Nirell, the founder of EnergizeGrowth® LLC, helps CMOs and CEOs accelerate marketing innovation and growth. Top organizations such as Adobe, LinkedIn Learning, Google, AARP, and Hilton hire Lisa to formulate new strategies … Continue reading

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Top of Mind Thursday November 15, 2018: Deja Vu All Over Again

This week, California is burning, yet again. This time the most deadly fire in the state’s history destroyed the town of Paradise in the northern part of the state, killing more than 50 people. And in Southern CA, the Woolsey … Continue reading

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Just a Moment for Marketing: Can You Have Not Enough Friction?

Linda observes: Creative disagreement leads to new ideas and improvements.

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