Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

Home ›› Blog ›› Leverage2Market ›› Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

Posted on December 21, 2011 by Leverage2Market

Kelli RichardsKelli Richards
CEO
All Access Group
Author, Taking the Crowd to the Cloud: Social Media for the Music Industry
www.allaccessgroup.com

Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.

In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.

ListenListen to this podcast.

This entry was posted in Leverage2Market, Linda Popky, Marketing, Marketing Thought Leadership, Marketing Thought Leadership Podcast, Podcasts, Social Media. Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up

  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats