Just a Moment for Marketing: Shooting For 3’s

Linda asks: Where are the 3-point shots in your business?

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Shooting For 3’s

Top of Mind Thursday April 26, 2018: Please Love Me Less Often

Top of Mind Thursday

As marketers, we think we know what our customers want from us–and it obviously must be more attention.

Leverage2Market Logo

Why else would businesses send us email updates on a daily basis? Or mail us sales material for products or promotions we’ve never purchased before and are highly unlikely to buy in the future?

 

Some companies remind us it’s time to renew, refill, or reorder. That can be helpful–but not when it occurs so often it begins to feel like stalking.
My least favorite example is the doctor who reminds me of my upcoming appointment by emailing me, texting me, and leaving me voicemail. Thanks for the reminder, but that’s 3x too much.

 

How do you know what works for your customers? It’s quite simple. Just ask them. Let them specify how they want to be contacted and the frequency. Then pay attention, and actually do what they’ve asked.

 

Why is this so important?  Because the next step after telling you to love me less often is to tell you not to love me at all–because I’ve gone to someone less intrusive.

 

To subscribe, please click here.

 

Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , | Comments Off on Top of Mind Thursday April 26, 2018: Please Love Me Less Often

Batting a Thousand: How Avoiding the Seven Deadliest Communication Sins Helps Small Business Win Big

Skip Weisman
Speaker, Trainer, Coach, Consultant
www.yourchampionshipcompany.com

Since 2002, former professional baseball executive Skip Weisman has been working with small businesses with six to 60 employees to create championship cultures and work environments. Skip works with small businesses owners in virtually every industry from hometown banks and credit unions to independent insurance agencies, small manufacturers, food distributors, and even plumbers. His book A New Standard for Workplace Communication: Overcoming the 7 Deadliest Communication Sins was published in April 2018.

In this podcast, Skip tells us why he believes communication is the cause of every success, failure, and frustration that people experience in business. He explains the seven deadly sins of communication, and tells us what we should expect by focusing on higher communication standards that avoid these errors.

Keeping an eye on business security is also important, click here to find out more – SecurityInfo


ListenListen to this podcast.


Posted in Marketing Thought Leadership Podcast, Podcasts | Comments Off on Batting a Thousand: How Avoiding the Seven Deadliest Communication Sins Helps Small Business Win Big

Just a Moment for Marketing: Never Be Content with Content

Linda recommends: Create superb and ongoing content.

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Never Be Content with Content

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats