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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Just a Moment for Marketing: Shooting For 3’s
Linda asks: Where are the 3-point shots in your business?
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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Top of Mind Thursday April 26, 2018: Please Love Me Less Often
As marketers, we think we know what our customers want from us–and it obviously must be more attention.
Why else would businesses send us email updates on a daily basis? Or mail us sales material for products or promotions we’ve never purchased before and are highly unlikely to buy in the future?
Some companies remind us it’s time to renew, refill, or reorder. That can be helpful–but not when it occurs so often it begins to feel like stalking.
My least favorite example is the doctor who reminds me of my upcoming appointment by emailing me, texting me, and leaving me voicemail. Thanks for the reminder, but that’s 3x too much.
How do you know what works for your customers? It’s quite simple. Just ask them. Let them specify how they want to be contacted and the frequency. Then pay attention, and actually do what they’ve asked.
Why is this so important? Because the next step after telling you to love me less often is to tell you not to love me at all–because I’ve gone to someone less intrusive.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged customer service, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Batting a Thousand: How Avoiding the Seven Deadliest Communication Sins Helps Small Business Win Big
Skip Weisman
Speaker, Trainer, Coach, Consultant
www.yourchampionshipcompany.com
Since 2002, former professional baseball executive Skip Weisman has been working with small businesses with six to 60 employees to create championship cultures and work environments. Skip works with small businesses owners in virtually every industry from hometown banks and credit unions to independent insurance agencies, small manufacturers, food distributors, and even plumbers. His book A New Standard for Workplace Communication: Overcoming the 7 Deadliest Communication Sins was published in April 2018.
In this podcast, Skip tells us why he believes communication is the cause of every success, failure, and frustration that people experience in business. He explains the seven deadly sins of communication, and tells us what we should expect by focusing on higher communication standards that avoid these errors.
Keeping an eye on business security is also important, click here to find out more – SecurityInfo
Listen to this podcast.
Posted in Marketing Thought Leadership Podcast, Podcasts
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Just a Moment for Marketing: Never Be Content with Content
Linda recommends: Create superb and ongoing content.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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