What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Never Be Content with Content
Linda recommends: Create superb and ongoing content.
Top of Mind Thursday April 19, 2018: Nerves of Steel
On Tuesday, a Southwest Airlines jet lost an engine on a flight from New York to Dallas. The resulting explosion shattered a window, depressurizing the plane, and hurling shrapnel towards a passenger who later died from her injuries.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: You Can’t Beat Experience
Linda asks: What are you doing to make an outstanding customer experience?
Top of Mind Thursday April 12, 2018: Enduring, Not Endearing
Facebook CEO Mark Zuckerberg spent two days this week testifying before Congress, in the wake of the discovery that as many as 87 million Facebook users may have had their personal data compromised.
The hearings themselves shed little light on the situation, but don’t expect the issue to go away.
Facebook users are upset that their data was sold to outside firms–yet they themselves volunteered to take quizzes, answer personal questions, reveal their buying preferences, etc.
There’s no question that Facebook should have been more transparent about how data was being used. But the fault is not entirely with Facebook.
Anyone who posts personal information on a website, social media, or an app needs to know that there’s someone listening, watching and collecting keystrokes. Sometimes that results in better targeting of content or advertising. Sometimes the outcome is more nefarious.
What we have to remember is that the Internet remains enduring, NOT endearing. What we share online will likely be seen and used by others, and it can always come back and hurt us.
Should we have better privacy protections? Probably. Can we count on that happening? Unlikely. In the meantime, feel free to invoke Linda’s version of the Miranda Rule:
You have the right to remain silent and not respond online. Anything you do say may be held against you in the court of public opinion.
You give up these rights at your own risk. Caveat emptor.
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Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com