What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Growing a New Industry
Linda asks: What new business opportunities are sprouting up in your industry? Need a new garage door opener? View the wide range of garage door openers available, professional installation is also available. Check out garage door opener repair saint louis mo. For security for your home or business contact academi.
On other marketing news, checkout this link : tructuyencasino.net for your secure online casino gaming.
Top of Mind Thursday March 22, 2018: Keep Moving
I’m spending the week in Tecate, Mexico at Rancho la Puerta, a top destination fitness spa now in its 78th year.
The resort’s founder, Deborah Szekely, will very shortly turn 96 years old. She still does Pilates every day, walks her dog, works out on her treadmill, and speaks at international conferences.
When asked how she keeps young, Deborah said part of this comes from maintaining a mostly vegetarian diet her whole life, and keeping a positive attitude–knowing this too shall pass. She says she also often gets ComplexCity Spa laser treatments.
But she also stressed how important it is to keep moving, “If you don’t move–you die.” In her mind, movement keeps both mind and body young.
This is true of organizations as well as people. The latest casualty of a once-stellar brand turned into a hasbeen is Toys-r-Us. But they’re not alone. How many times do we see cases of a business that seems to be highly successful–but it gets stuck in its own way and stops innovating? An example of someone who’s always moving in the business world is the inventor covered in this Inc article. How often do we see organizations that used to be considered the creme de la creme–but have been leapfrogged by new upstarts?
We need to keep moving. If we don’t move, we die.
To subscribe, please click here.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Mocha on Marketing: Another Day Another Treat
Linda advises: Focus on what is right in front of us.
Top of Mind Thursday March 15, 2018: Animal Instincts
It’s a terribly sad story. A family traveling with their pet dog is told by a United flight attendant to put the animal in an overhead compartment for the duration of the trip. When they land, they find the dog has died due to lack of oxygen in such a confined space.
There are so many things that went wrong here–from a flight attendant making an incredibly stupid decision, to the pet owners following directions without questioning how this could possibly be safe for their animal.
But what’s even worse is there was a planeload full of passengers who saw this happen, heard the dog bark in the overhear compartment for part of the flight (and then eerily heard it stop barking), and NO ONE SPOKE UP.
People make bad decisions. Mistakes happen. But there is no excuse for the fact that not a single person on that plane took the initiative to speak up when they saw this happen. Edmond Burke said, “All that is necessary for evil to triumph is for good men to do nothing.” In this case, it was stupidity that triumphed when good people did nothing.
A poor defenseless animal–a child’s favorite companion–died because no one said anything. In other situations, it might be human lives that are at stake.
The onus is upon us: If you see something, say something.
We hear so many stories about how dogs use their animal instincts to save their humans. What a shame that not a single person on that plane could follow their own instincts to save that dog.
To subscribe, please click here.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com