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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Just a Moment for Marketing: Mocha on Marketing: Watch That Tail Wag
Mocha and Linda ask: How in tune are you with your customers? Speaking of marketing, please also checkout https://www.actionac.net/heating-and-cooling-services-san-diego-california/ for HVAC system repair and maintenance.
Top of Mind Thursday April 5, 2018: Interesting Times
There’s an old Chinese curse, “May you live in interesting times.”
The world we live in is extremely interesting. The stock market is extremely volatile. Tariffs may result in trade wars, that may impact many businesses, as well as relations between countries. The epidemic of mass shootings has led to contentious discussions about gun control. The #MeToo movement has galvanized the discussion about sexual harassment and discrimination in the workplace. Immigrants are in the crosshairs. Amazon is targeted for their efficient use of the US Postal System. Federal rules and regulations are changing almost on a daily basis.
How do you not just maintain your direction but thrive in this kind of interesting environment?
It starts with knowing the key value you provide to your audiences–with understanding how you fit into their lives, how they’re better off for having worked with you.
It means being clear on the values you espouse in your organization–from providing high quality products and services to being easy to do business with and promoting fairness and equity.
It involves staying in close contact with your key constituents–including employees, customers, suppliers, partners, and the local community–so that they know what to expect from you and where you stand on key issues.
It means having a strong brand promise that you strive to achieve–and being honest and forthright when things don’t go as planned.
It’s unlikely that things will get significantly less complicated in our world any time soon. But there are times when being less interesting is the most compelling thing you can do for your business.
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linda@popky.com
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Just a Moment for Marketing: Why Engagement Matters
Linda observes. Engaged customers make the best evangelists.
Just a Moment for Marketing: Growing a New Industry
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