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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday March 1, 2018: A New Kind of Hero
The new action movie Black Panther is setting all kinds of box office records, capturing over $400 million in revenue in its first two weekends.
If you haven’t seen the movie yet, it’s based on a Marvel comic book character with one big difference: he’s Black. Not only that, but Wakanda, the African country he represents, is so technologically advanced that they have to hide their strengths from the rest of the world. His kingdom is protected by Amazon women without a gun in sight.
I won’t spoil the movie for you (0bviously there is evil to conquer and bad guys to beat back), except to say that it brings a message of hope, promise, and inspiration. It’s a message that resonates regardless of your race, background, or national origin.
In an age when the news is full of mass shootings, kidnappings, genocide, and allegations of government corruption, it’s a refreshing change to see a new kind of superhero–one who arrives just in time.
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Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Mocha on Marketing: Downward Facing Dog
Mocha and Linda advise: Learn to shake off complacency.
Top of Mind Thursday February 22, 2018: From the Mouths of Babes
Last Friday, we witnessed another horrific event: a 19 year old expelled from high school returned the following day with multiple semi-automatic weapons to kill 17 people and injure 14 more.
Unfortunately, incidents of mass shootings in schools and other public places are now commonplace in this country. What happened next, however, is not.
Students who survived the attack were not placated with the formulaic “thoughts and prayers” from elected officials. They were not satisfied by second amendment proponents and the NRA who said the situation was unavoidable. They weren’t content to blame the FBI for missing the warning signs on this shooter. They wanted something more: to know their classmates hadn’t died in vain.
In the week since the attack, they have spoken out publicly, organized a protest in Tallahassee, and are planning marches on Washington, DC and across the country. Their message: Enough is enough. This needs to stop.
It’s too soon to know if they’ll be successful. But where those in charge have been stymied, perhaps our children will be able to affect positive change. Let’s hope the adults in the room take notice and follow their lead.
To subscribe, please click here.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Leading the Unleadable: Transforming Friction to Innovation
Alan Willett
President
www.oxseeker.net
Alan Willett, President of Oxseeker, is a master at transforming friction points in technology-dependent organizations into innovation and the author of the award-winning book Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People. Originally a software engineer, he quickly took on management positions as a result of his strong organizational skills and commitment. At Xerox, he was part of the management team that created Xerox’s first-ever digital print production system. Throughout his career, Alan has worked side by side with executives and leading experts from around the world.
In this podcast, Alan talks about why it’s important for organizations to find ways to harness the energy of those people that appear to be difficult and even unleadable. He discusses why the problem is often with the leaders, rather than the employees, and tells us why organizations need friction to keep innovation alive.
Listen to this podcast.