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Top of Mind Thursday March 8, 2018: Trading Places
Last week, President Trump announced major tariffs on steel and aluminum imported to the US. This follows tariffs on imported solar panels introduced last month.
While this may help those industries specifically, it will hurt other US businesses that use steel and aluminum to make products, like automobiles. Furthermore, European countries are now threatening to tax such American products as Harley-Davidson motorcycles, Levis jeans, bourbon, cranberries, and peanut butter. This could quickly escalate to a full-blown trade war, with all kinds of global repercussions. Estimates are that the tariffs may cost as many as 146,000 American jobs.
What went wrong here? Seems like those formulating the policy didn’t consider Newton’s third law of motion: Every action has an equal and opposite reaction. When the US hits other countries with tariffs, they don’t just sit there and pony up more money to buy our products, they hit back with tariffs of their own. Go to the article now
Too many organizations make unilateral business decisions without considering the implications of their actions. When you introduce new functionality or lower prices, do you expect the competition to stand still and cede the market to you? That’s unlikely to happen.
While we can’t predict every consequence of a business strategy, most of us can do a better job of working through the scenario of what’s likely to happen if we take action A, our competitors will likely respond with B, we then come back with C or D, they respond with E or F, etc. And this is what happen with trading training, which you can have with the sites in this list online.
The result of this exercise might be to change direction, or to proceed on the same course anyway. But at least we aren’t likely to be caught by surprise by a reaction we should have known was coming.
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Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Let Me Make That Perfectly Clear: How Clarity Ties to Organizational Success
Ann Latham
Founder
www.uncommonclarity.com
Ann Latham is the founder of Boston area consulting firm Uncommon Clarity®, Inc. Her clients represent more than 40 industries and range from for-profit organizations, such as Boeing, Medtronic, and Hitachi, to nonprofit organizations as diverse as Public Television and Smith College. Considered an expert in strategic clarity, and the productivity, performance, and commitment that follow, Ann is the author of The Clarity Papers – The Executive’s Guide to Clear Thinking and Better, Faster Results, as well as three other books. She has been interviewed and has been written about in 85 media sources, including The New York Times, Bloomberg BusinessWeek, Forbes, Inc., MSNBC.com, and MasterCard.com. She is an expert blogger for Forbes.com.
In this podcast, Ann talks about what clarity is and why it’s so uncommonly found in today’s organizations. She tells us how clarity can help improve productivity, performance, and employee engagement and why that is so important for marketers.
Listen to this podcast.
Just a Moment for Marketing: Filtering Out the Noise
Linda asks: Are your customers having a hard time hearing you?
Top of Mind Thursday March 1, 2018: A New Kind of Hero
The new action movie Black Panther is setting all kinds of box office records, capturing over $400 million in revenue in its first two weekends.
If you haven’t seen the movie yet, it’s based on a Marvel comic book character with one big difference: he’s Black. Not only that, but Wakanda, the African country he represents, is so technologically advanced that they have to hide their strengths from the rest of the world. His kingdom is protected by Amazon women without a gun in sight.
I won’t spoil the movie for you (0bviously there is evil to conquer and bad guys to beat back), except to say that it brings a message of hope, promise, and inspiration. It’s a message that resonates regardless of your race, background, or national origin.
In an age when the news is full of mass shootings, kidnappings, genocide, and allegations of government corruption, it’s a refreshing change to see a new kind of superhero–one who arrives just in time.
To subscribe, please click here.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com