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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats
Mocha and Linda say: Ask your customers what they prefer.
Top of Mind Thursday February 15, 2018: Not Content with Bad Content
They’re mad as hell and not going to take it anymore. This week, Unilever, owner of more than 1000 global brands, threatened to pull its ads from online platforms like Facebook, Google, and Twitter if they don’t clean up their content.
We’ve heard about how the Russians created fake news and ads to influence the 2016 elections. Now advertisers are pushing back about fake news, hate speech, and abusive content. They don’t want their ads showing up on YouTube next to content from sexual harassers or white nationalists.
This is no small matter. Digital advertising spending hit $209 billion last year–exceeding spending on traditional advertising with companies like https://www.navori.com/ for the first time ever. If advertisers don’t believe in the integrity of online advertising platforms, then how can they justify spending more than half their marketing budget on those platforms?
It’s up to Facebook, Google, Twitter and the like to transform this threat into a more secure platform where sources can be fully-verified and extremist, racist, homophobic, and anti-semitic content will be caught and filtered out.
And it’s up to us as viewers to push back when we see inappropriate content. Unilever alone spent $9 billion on advertising last year. We need to let big advertisers know “we didn’t know where the ads would be placed” is no longer an acceptable answer. And that’s not fake news.
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Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Mocha on Marketing: Sniffing Out What Matters
Mocha and Linda advise: We need to do a better job sensing our own environment.
Top of Mind Thursday February 8., 2018: Fly Like An Eagle
It wasn’t supposed to go down this way. Tom Brady and the Patriots were supposed to go to Minneapolis and come back with his sixth Super Bowl win.
And for a good part of the game, it looked like that might still happen. But the Philadelphia Eagles stayed the course to beat the Patriots 41-33–in spite of 40-year-old Brady setting a record for the most yards passing in any NFL game.
The Eagles’ quarterback Nick Foles wasn’t even supposed to still be in the NFL. He was a backup player who had seriously considered leaving the game.
Yet in spite of all of that, the Eagles came home with their first Super Bowl win and the Patriots went back to New England denied.
That’s because when it comes to a single game, anything can happen. And we really should be looking at each challenge in life, whether business or personal, as a single event. Rather than focus on the past record of the opposition or why we can’t succeed, we need to think about how to muster all our resources and achieve the necessary goals.
The only contest that matters is the one in front of us today. When we focus on that, we can truly soar.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com