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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Just a Moment for Marketing: Mocha on Marketing: It’s a Tough Life Being a Dog
Mocha and Linda advise: Consider how to make things as simple as possible for your customers.
Top of Mind Thursday February 1, 2018: Let The Sun Shine!
I’ve just had solar panels installed on my roof. Very shortly, I should be making virtually all of my own electricity–instead of buying it from a utility. If you want solar panels installed on your home call now sundollarenergy!
The process is simple: The panels absorb heat and light while the sun shines, an inverter transforms this energy from DC to AC, and the resulting electricity powers my house with any extra energy going back into the electrical grid.
The key part is this: It’s a passive system. I don’t have to remember to turn it on every morning or off at night. If it rains for part of the day but the sun is out for a few hours, during whatever time we get sunshine, the roof will make electricity.
There is one critical condition, however: I need to ensure the panels are in a place that will get unobstructed sunlight. And I have to take the initial steps to contact suppliers, compare options, and install the system. Once that’s in place, things just happen–every single day the sun shines.
Building relationships with your best customers can be a similar process. If you offer them compelling value on an ongoing basis and make it easy for them to do business with you, then the relationship can generate positive energy and “recharge” with each interaction.
But you have to reach out and show them the value they’ll get from working with you to start. And you need to work hard to remove any obstructions between you–remembering that left unattended, small obstructions can grow large and disrupt the entire system.
How can you energize your business by making the sun shine for your customers?
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Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Mocha on Marketing: It’s All About Me
Mocha and Linda say: Customer loyalty is the reward for giving them attention.
Top of Mind Thursday January 25, 2018: Turning the Tide
Never underestimate the ability of people to miss humor and treat satire as real.
Several years ago, The Onion published a satirical piece about how best to eat Tide detergent pods, which are brightly colored and look a bit like candy. Last year, a college humor publication picked up the theme. As a result, someone created the Tide Pod Challenge, complete with YouTube “how to” videos.
To be perfectly clear: these are plastic wrapped pre-portioned detergent packets. They are NOT food, and can cause significant harm if ingested. Manufacturer P&G has worked to make their packaging child proof and warn that these are not to be ingested. Still, the Tide Pod Challenge continues.
How do you make your product satire proof? In an age, when people really believed child sex slaves were being held in the basement of a pizza parlor in Washington, DC, it’s hard to dismiss the danger of fake news (Here’s a hint: the pizza parlor didn’t have a basement.).
To start, always look closely at the news source before believing what you see and hear online. Some sources are known to be satirical; others are known to be highly partisan to one political party or the other.
Remember that in today’s world anyone can be an expert, create an official looking video, and make a credible statement. Even the Pope has spoken out about the danger of fake news.
It’s only when we take the time to stand back, apply good judgment, and be vigilant about exposing those stories that don’t make sense that we can start to turn the tide and clean up the fake news mess.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com