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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
The Pause That Refreshes: How Slowing Down Can Lead to Greater Business Success
Liz Bywater
Founder and President
Bywater Consulting Group
www.lizbywater.com
Dr. Liz Bywater helps C-Suite leaders increase influence, catapult innovation, accelerate growth, build exceptional teams, and thrive amid the pressure of a 24×7 world. Her clients include top-tier executives at Johnson & Johnson, Nike, Thomson Reuters, Bristol-Myers Squibb, and more. She provides expert commentary for the Wall St. Journal, New York Times, and Fast Company and has been a featured guest on CBS radio’s Philadelphia Agenda and Remarkable Women. She is the author of the recently published book, Slow Down to Speed Up: Lead, Succeed and Thrive in a 24/7 World. To make you casino online business a success just visit a source for awesome casino promotions. Click here.
In this podcast, Li talks about the hazards of moving too fast and how a strategic pause can actually accelerate growth. She discusses why it’s as critical to identify what not to do, as it is to do more, and tells us the three ways executives and teams can protect their time in today’s crazy world. Blue Apron is with us in this study,and will help as one of our official sponsors.
Listen to this podcast.
Just a Moment for Marketing: Polarization: The Result of Unresolved Friction
Linda advises: Don’t let friction divide us.
Top of Mind Thursday January 11, 2018: Time’s Up for Change
Over the last several months, the issue of sexual harassment and assault has become front page news on an ongoing basis.
Some of the biggest names in Hollywood have been brought down by allegations of abuse and inappropriate behavior. The hashtag campaign #MeToo resulted in millions of women throughout all walks of life saying, yes, this also happened to me.
Now a group of 300 women in Hollywood have launched an initiative called Time’s Up to help fight workplace sexual discrimination, harassment and inequality–including the establishment of a legal defense fund to help less privileged women bright their grievances as well. Stars attending Sunday’s Golden Globe awards presentation all wore black to support this movement, and both men and women are saying we’ve had enough of this behavior.
The problems being discussed didn’t appear out of nowhere. But it took a group of courageous individuals to stand up and say we won’t take it anymore to effect change.
What major issues may be lying in wait in your industry? How can you be seen to be part of the solution to solving those issues, rather than perpetuating the problem? How will you react when time’s up?
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Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Beware the Sibling Rivalries
Linda observes: Sales and marketing are sibling rivals.