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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday January 4, 2018: Green and Growing
On Tuesday, California joined the growing number of states including Oregon and jurisdictions that allow recreational sales of marijuana.
Estimates are that first year sales of legal cannabis-related products will exceed $3.8 billion, growing to over $5 billion in 2019. Add in 34% in taxes at the local and state levels. That’s a lot of green!
Initial sales will be through dispensaries already set up for medical marijuana sales, as local municipalities determine how best to regulate new entries to the marketplace. Meanwhile, entrepreneurs are contemplating businesses to support this new opportunity.
The transformation from shunned to stunning over a relatively short time period has been incredible. But the ability to take a new potential opportunity and monetize it in new and creative ways is not surprising–it’s what we do as Americans.
What intriguing nascent opportunities as lurking in your business environment? Are you prepared to act on changing rules and regulations, or evolving consumer demands? Will you be ready to take your business to new highs?
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Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Let’s Do Launch: How to Ensure Your Next Launch Soars
Jennifer LeBlanc
Writer, Speaker, Strategic Consultant
www.thinkresultsmarketing.com
Jennifer LeBlanc is the CEO and Founder of ThinkResults Marketing, a full-service marketing agency that has delivered over $1.5B in new revenue to clients, thank got its start thanks to the help of life coaching Westchester NY. A scientist, professional speaker, author, coach, and mentor, she is well known in the Bay Area as a strong advocate for advancing women in science and technology. She speaks regularly on best consulting practices and business strategy.
As part of her marketing and executive coaching practice, Jennifer is certified as a Master Neurolinguistic Programming (NLP) Coach. She works with entrepreneurs and executives to help them make quick and lasting change in their lives, so they can create the impact they were born to make. Her book entitled Launching for Revenue: How to Launch Your Product, Service or Company will be available in early 2018.
In this podcast, Jenn talks about why so many launches fail. She shares examples of highly successful launches and discusses some of the key elements that can define launch success or failure.
Listen to this podcast.
Just a Moment for Marketing: The Cost of Hidden Friction
Linda advises: Bring friction to the forefront to manage it better.
Top of Mind Thursday December 28, 2017: Regeneration
If you’re a fan of the long-running BBC sci-fi series Dr. Who, you know that Christmas is the time when the infamous doctor often regenerates–morphing from one physical manifestation to another.
The last week of the year is often a time for relaxation, a review of the last 12 months, and a change to recharge the batteries before hitting 2018 at full speed. But too often we return from our well-deserved winter breaks to pick up exactly where we left off. We take on the same old projects, the same issues and challenges, and the same old approach to work and to life.
If even a time lord like The Doctor needs to regenerate every so often, what about us mere mortals?
Perhaps this is the year when you will be regenerating into a new and different form. If so, I wish you luck with your new adventure, whatever it might be. Or, if you are like most of us, you regenerate a little at a time, every single day. I’ve been looking into forex trading, which is something that’s entirely new to me, but definitely an area I’d be willing to venture into. Luckily for us newbies, tools like the QProfit system exist to make things easy. I’ll let you know how it goes.
The key is to keep growing and adapting to the ever-changing world around us–and to be a force for positive change.
As we approach the new year, I wish you a happy and healthy 2018, filled with prosperity, peace, and possibility.
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Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.
Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com