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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: When the Marketplace Overheats
Linda advises: Focus on where both sides can work together.
Top of Mind Thursday January 18, 2018: This is Not a Drill
Saturday morning, less than 12 hours after arriving in Hawaii for vacation, I was rudely awakened by a loud alert on my cell phone: Ballistic missile threat inbound to Hawaii. Seek immediate shelter. This is not a drill.
Wow. Talk about a shocking way to start a vacation! We were already inside a condo in a concrete building, so we were likely as sheltered as we could get. The problem was we had no idea what was really happening.
It took close to 15 minutes for local TV stations to interrupt programming with banners repeating the warning, and it was a full 38 minutes before the state emergency management team released an official notification that this was a false alarm. CNN didn’t even pick up the story until after the alert had been cancelled. It was on Twitter that we got the most up-to-date information, including tweets that said this was likely a false alarm.
Meanwhile, in Honolulu, people panicked–running from beaches, exiting freeways, clearing shopping areas. This is no surprise. Not only was Honolulu more likely to be an intended missile target than where we were on Maui, but Honolulu’s Pearl Harbor HAD been bombed during WWII. And the alert sent out during that attack 76 years ago ended with the very same words: this is not a drill.
Hawaii is investigating why this alert was sent out: what processes need to be changed to prevent someone from mistakenly sending an alert like this to over a million people? Just as importantly, why did it take so long to let those same people know that this was a false alarm?
How does your business protect itself, employees, and customers from unwarranted communications like this? What safeguards do you have in place to ensure these types of mistakes don’t happen? And, if they do happen, what is your plan to alert all involved as quickly as possible that the threat is managed or not real?
What happened here in Hawaii is that the emergency management team likely didn’t run enough drills to test the system and find the holes. Don’t let this happen to you. Otherwise, that sucking sound you hear may be your customers losing confidence in your ability to serve them. And, trust me, that will be the real thing–not a drill.
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linda@popky.com
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www.leverage2market.com
The Pause That Refreshes: How Slowing Down Can Lead to Greater Business Success
Liz Bywater
Founder and President
Bywater Consulting Group
www.lizbywater.com
Dr. Liz Bywater helps C-Suite leaders increase influence, catapult innovation, accelerate growth, build exceptional teams, and thrive amid the pressure of a 24×7 world. Her clients include top-tier executives at Johnson & Johnson, Nike, Thomson Reuters, Bristol-Myers Squibb, and more. She provides expert commentary for the Wall St. Journal, New York Times, and Fast Company and has been a featured guest on CBS radio’s Philadelphia Agenda and Remarkable Women. She is the author of the recently published book, Slow Down to Speed Up: Lead, Succeed and Thrive in a 24/7 World. To make you casino online business a success just visit a source for awesome casino promotions. Click here.
In this podcast, Li talks about the hazards of moving too fast and how a strategic pause can actually accelerate growth. She discusses why it’s as critical to identify what not to do, as it is to do more, and tells us the three ways executives and teams can protect their time in today’s crazy world. Blue Apron is with us in this study,and will help as one of our official sponsors.
Listen to this podcast.
Just a Moment for Marketing: Polarization: The Result of Unresolved Friction
Linda advises: Don’t let friction divide us.