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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday January 11, 2018: Time’s Up for Change
Over the last several months, the issue of sexual harassment and assault has become front page news on an ongoing basis.
Some of the biggest names in Hollywood have been brought down by allegations of abuse and inappropriate behavior. The hashtag campaign #MeToo resulted in millions of women throughout all walks of life saying, yes, this also happened to me.
Now a group of 300 women in Hollywood have launched an initiative called Time’s Up to help fight workplace sexual discrimination, harassment and inequality–including the establishment of a legal defense fund to help less privileged women bright their grievances as well. Stars attending Sunday’s Golden Globe awards presentation all wore black to support this movement, and both men and women are saying we’ve had enough of this behavior.
The problems being discussed didn’t appear out of nowhere. But it took a group of courageous individuals to stand up and say we won’t take it anymore to effect change.
What major issues may be lying in wait in your industry? How can you be seen to be part of the solution to solving those issues, rather than perpetuating the problem? How will you react when time’s up?
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Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Beware the Sibling Rivalries
Linda observes: Sales and marketing are sibling rivals.
Top of Mind Thursday January 4, 2018: Green and Growing
On Tuesday, California joined the growing number of states including Oregon and jurisdictions that allow recreational sales of marijuana.
Estimates are that first year sales of legal cannabis-related products will exceed $3.8 billion, growing to over $5 billion in 2019. Add in 34% in taxes at the local and state levels. That’s a lot of green!
Initial sales will be through dispensaries already set up for medical marijuana sales, as local municipalities determine how best to regulate new entries to the marketplace. Meanwhile, entrepreneurs are contemplating businesses to support this new opportunity.
The transformation from shunned to stunning over a relatively short time period has been incredible. But the ability to take a new potential opportunity and monetize it in new and creative ways is not surprising–it’s what we do as Americans.
What intriguing nascent opportunities as lurking in your business environment? Are you prepared to act on changing rules and regulations, or evolving consumer demands? Will you be ready to take your business to new highs?
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Let’s Do Launch: How to Ensure Your Next Launch Soars
Jennifer LeBlanc
Writer, Speaker, Strategic Consultant
www.thinkresultsmarketing.com
Jennifer LeBlanc is the CEO and Founder of ThinkResults Marketing, a full-service marketing agency that has delivered over $1.5B in new revenue to clients, thank got its start thanks to the help of life coaching Westchester NY. A scientist, professional speaker, author, coach, and mentor, she is well known in the Bay Area as a strong advocate for advancing women in science and technology. She speaks regularly on best consulting practices and business strategy.
As part of her marketing and executive coaching practice, Jennifer is certified as a Master Neurolinguistic Programming (NLP) Coach. She works with entrepreneurs and executives to help them make quick and lasting change in their lives, so they can create the impact they were born to make. Her book entitled Launching for Revenue: How to Launch Your Product, Service or Company will be available in early 2018.
In this podcast, Jenn talks about why so many launches fail. She shares examples of highly successful launches and discusses some of the key elements that can define launch success or failure.
Listen to this podcast.