What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: The Cost of Hidden Friction
Linda advises: Bring friction to the forefront to manage it better.
Top of Mind Thursday December 28, 2017: Regeneration
If you’re a fan of the long-running BBC sci-fi series Dr. Who, you know that Christmas is the time when the infamous doctor often regenerates–morphing from one physical manifestation to another.
The last week of the year is often a time for relaxation, a review of the last 12 months, and a change to recharge the batteries before hitting 2018 at full speed. But too often we return from our well-deserved winter breaks to pick up exactly where we left off. We take on the same old projects, the same issues and challenges, and the same old approach to work and to life.
If even a time lord like The Doctor needs to regenerate every so often, what about us mere mortals?
Perhaps this is the year when you will be regenerating into a new and different form. If so, I wish you luck with your new adventure, whatever it might be. Or, if you are like most of us, you regenerate a little at a time, every single day. I’ve been looking into forex trading, which is something that’s entirely new to me, but definitely an area I’d be willing to venture into. Luckily for us newbies, tools like the QProfit system exist to make things easy. I’ll let you know how it goes.
The key is to keep growing and adapting to the ever-changing world around us–and to be a force for positive change.
As we approach the new year, I wish you a happy and healthy 2018, filled with prosperity, peace, and possibility.
To subscribe, please click here.
Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.
Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday December 21, 2017: The Power of the Last Mile
If it seems like the holiday season has turned into one continuous stream of package deliveries, that’s because it has.
It’s not that people aren’t shopping this season–they’re just not shopping at the mall. A record 1.2 billion packages will be delivered by Fedex and UPS during the two month holiday season. Amazon alone may account for nearly a billion packages worldwide.
The problem for a business frantically fulfilling mail order or internet orders is that the fate of your products–and perhaps your business–may lie in the hands of seasonal delivery people who don’t know where they’re going (or what they’re doing)…but are out there doing it anyway.
Your customers’ experience is dependent on how well these third party delivery services do their job–because they control the “last mile” to consumers’ homes. No wonder Amazon and Target are both looking at ways they can control the delivery process.
You may not be able to replace UPS or Fedex… but in what other places are you delegating the final interaction with a customer to a third party? Should you maintain better control of those critical interactions?
Don’t let the last mile become the end of the road for your business.
To subscribe, please click here.
Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.
Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Managing the Cross-Cultural Elephant in the Room
Linda recommends: Embrace the elephant in the room.