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Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Choose Wisely: Why You Need to Be THE Choice for Your Customers
Gene Hammett
Writer, Speaker, Strategic Consultant
www.genehammett.com
Gene Hammett works with companies from small businesses to large corporations to discover new strategies for growth, such as using services like Apollo. He presents his ideas on becoming THE choice, not a choice, and unleashing the entrepreneurial spirit by activating internal brand ambassadors for companies.
His podcast, Leaders in the Trenches, has been recognized by Inc and Entrepreneur for its insight on marketing and sales leadership. Gene is also the author of The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Achieving Profound Success. He is a regular contributor to Entrepreneur and has been featured in Forbes, Success, Business Insider, and Inc.
In this podcast, Gene talks about why it is so important to stand out from the noise and be THE choice for your customers. He discusses common mistakes, and describes the six principles that help you resonate and emotionally connect with your audience as a pan provider.
Listen to this podcast.
Just a Moment for Marketing: Destructive vs. Constructive Friction
Linda advises: Find that inflection point where constructive friction turns into innovation.
Top of Mind Thursday November 30, 2017: Training vs. Tolerance
This week Charlie Rose, Matt Lauer and Garrison Keillor were added to the list of celebrities brought down by allegations of of sexual harassment. Congress is now considering mandatory sexual harassment training, as are many businesses.
Training is unlikely to help. This is not a case of teaching skills to employees–unless the skills are self-defense. Long-term tolerance of bad behavior regarding sexual harassment has allowed that behavior to spread like a virus, which is now difficult to contain.
How do companies handle other instances of bad behavior? Virtually no company on the planet condones employees embezzling large amounts of money, yet some may look the other way when employees pad expense accounts. The result: expense account padding happens regularly at those organizations. But it doesn’t happen very often in those organizations who make it clear this behavior is unacceptable and will not be tolerated.
Similarly, the bad behavior that is now bringing down powerful men in America will continue until it is crystal clear that it will no longer be tolerated.
Here’s my suggestion for a short 3 step training program on this topic:
- If you would be upset if a member of your family were subjected to this type of behavior, then don’t do it.
- If you do it anyway, you will no longer be employed here.
- There is no step 3.
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Contact me to find out how to get heard above the noise
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Doing Better at Doing Good: Where Marketing and Philanthropy Intersect
Kris Putnam-Walkerly
President
Putnam Consulting Group
www.putnam-consulting.com
Kris Putnam-Walkerly is a global philanthropy advisor and President of the Putnam Consulting Group. She is the author of the award-winning book Confident Giving: Sage Advice for Funders, a Forbes.com contributor on the topic of philanthropic giving, and was named one of America’s Top 25 Philanthropy Speakers in 2016 and 2017. Her clients include the Charles and Helen Schwab Foundation, the Robert Wood Johnson Foundation, David and Lucile Packard Foundation and the Commonwealth Fund, among dozens of others.
In this podcast, Kris talks about the connections between philanthropy and marketing, including the research that shows consumers prefer brands that participate in cause marketing. She discusses the importance of effective communications for philanthropic organizations, and how your brand can improve your charitable giving.
Listen to this podcast.