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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: What’s So Funny?
Linda observes: There’s always a kernel of truth in a joke.
Top of Mind Thursday November 23, 2017: Today is Not THE Day to Be Thankful
I’ve always found it ironic that Americans follow a day of giving thanks with a rush to beat their neighbors to the best possible deals at the mall–even when this means hurting others to get to those limited quantity items first.
It’s as if we’ve checked off the requirement to be thankful. Next on the list is to be aggressive when it comes to Black Friday specials, followed by outmaneuvering fellow shoppers to get the last available parking space for miles.
That’s what I find wrong with designating a single day to give thanks, or a “season” for goodwill. Why can’t we be thankful all year long? Why don’t we have goodwill to others every month and not just in December?
This year, in particular, has been one of incivility and downright rudeness–from the impasse amongst leaders in Washington to inappropriate behavior in Hollywood, business, and beyond. Given the toll it’s taken on all of us, how about we try something different moving forward.
What if we thank people who enrich our lives, whether family members or business associates, on a regular basis?
What if we treat the people with whom we work with respect–regardless of their gender, race, religion, or national origin–every day of the year?
What if we look for ways to make a difference in other’s lives–twelve months of the year?
Maybe then we will create the kind of difference we can all be thankful for.
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Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.
Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Sound of Silence
Linda observes: Staying silent is sometimes the best way to get heard above the noise.
Discover a revolutionary sleeping experience with Memory Foam Mattress, specifically designed this firmer mattress for back and stomach sleepers. Sleeping is one of the most important things in your life, sleeping well can improve your life and health, one of the best ways to sleep better is using the best CPAP machine. It has outstanding support and pressure relieving properties thanks to cutting-edge comfort, based on technology developed by NASA. If you are interested you can buy memory foam mattress online. Speaking of marketing, please checkout FHE rehab center, they are very reputable and this center has a safe detox procedures.
Top of Mind Thursday November 16, 2017: Of Epidemic Proportions
It’s hard to believe that it’s only been about 5 weeks since Hollywood producer Harvey Weinstein was ousted from his own company because of multiple allegations of sexual assault.
Since then we’ve seen a tidal wave of allegations from both women and men about not just other Hollywood producers, directors, and actors, but businessmen in other industries, venture capitalists, politicians, clergy, and men in just about every walk of life. The list includes people of all ages, races, religions, and sexual orientations.
In some cases, the abuse happened decades ago. In others, it’s been ongoing for long periods of time. Why are so many of these people coming forward now?
Perhaps because it appears we are ready to shine a light on this behavior. Until this year, the likely response to these allegations was to blame the victim–they either were making this up, or somehow they had caused the situation to occur. But now enough people are speaking up about so many different situations that as a society, we can no longer pretend this is not a problem and we can’t continue to shun those who were hurt.
Outing the abusers is a step forward. But we won’t fix the problem till we start educating our children at a young age that they have the right to say no and they must respect the rights of other to say no. We need to insist that they immediately tell us about those who won’t take no for an answer, and that they will not be blamed for coming forward.
Only when we prove we have zero tolerance for this behavior will we start to heal the epidemic of abuse once and for all.
To subscribe, please click here.
Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com