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Marketing Above the Noise
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Top of Mind Thursday December 14, 2017: The Power of Showing Up
On Tuesday evening, the voters of Alabama shocked the country by rejecting Republican Roy Moore and electing a Democratic–Doug Jones–to the U.S senate for the first time in 25 years.
Moore was a polarizing candidate from the start, with a history of racist and homophobic stands–not to mention an ongoing attraction to young teenage girls that got him banned from the local mall.
As a Democrat, Doug Jones faced an uphill challenge throughout the campaign. What pushed him over the finish line was the turnout of voters who didn’t want someone of Moore’s character representing their state. The largest group that came out to defeat Moore were African-American women–a group not known for regularly coming out to the polls, particularly in an off-year election.
What happened in Alabama on Tuesday clearly shows the value of showing up. Too often, people choose not to engage in an issue that’s important to them–whether it’s because they don’t feel they’ll be heard, or perhaps it doesn’t seem worth the time and effort.
But it’s only when we show up about issues we care about–in our personal lives, in business, and in society in general–that real change occurs. When we look the other way, problems are allowed to fester.
When it comes down to it, we need to say, here I am, be present, and show up.
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Just a Moment for Marketing: Engineers Are From Vulcan; Marketers Are Not
Linda advises: Find common ground to work together effectively.
Choose Wisely: Why You Need to Be THE Choice for Your Customers
Gene Hammett
Writer, Speaker, Strategic Consultant
www.genehammett.com
Gene Hammett works with companies from small businesses to large corporations to discover new strategies for growth, such as using services like Apollo. He presents his ideas on becoming THE choice, not a choice, and unleashing the entrepreneurial spirit by activating internal brand ambassadors for companies.
His podcast, Leaders in the Trenches, has been recognized by Inc and Entrepreneur for its insight on marketing and sales leadership. Gene is also the author of The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Achieving Profound Success. He is a regular contributor to Entrepreneur and has been featured in Forbes, Success, Business Insider, and Inc.
In this podcast, Gene talks about why it is so important to stand out from the noise and be THE choice for your customers. He discusses common mistakes, and describes the six principles that help you resonate and emotionally connect with your audience as a pan provider.
Listen to this podcast.
Just a Moment for Marketing: Destructive vs. Constructive Friction
Linda advises: Find that inflection point where constructive friction turns into innovation.