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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: The Greeting is The Message
Customer-facing employees are important to your business.
Top of Mind Thursday November 9, 2017: Still Out Standing in Their Field
Two years ago outdoor equipment retailer REI did something reckless and revolutionary: They cancelled their Black Friday post-Thanksgiving sale.
Well, actually, they postponed it till the following day. The rationale: The holiday sales season was getting more and more outrageous–with some retailers even opening on Thanksgiving Day. REI wanted their employees to be able to enjoy the holiday–and the day after–instead of jumping into the normal feeding frenzy.
The pundits jumped all over this: REI would lose out on eager customers, their sales would drop, they were making a terrible mistake.
Except a funny thing happened: Nothing. As in, no changes to their holiday business. Customers just waited a day and came into REI on Saturday to shop. In fact, this worked so well that last year they repeated it.
This year, they upped the ante. Not only will they be closed on Black Friday, but they’re encouraging customers to take the day off to avoid Black Friday madness and engage in outdoor activities as well.
How do you stand out above the noise? Sometimes you just get away from the noise altogether and go stand out in a field somewhere.
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Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Thanking the Competition
Linda advises: Watch and learn from your competitors.
Is Your Leader’s Brand A Barrier or Catalyst to Organizational Performance?
Hugh Blane
President
www.clarisconsulting.net
Hugh Blane is the President of Claris Consulting and the go-to-expert for converting human potential into accelerated business results. His work centers on helping executives and entrepreneurs challenge assumptions, jettison complacency, and catapult growth. He’s the author of 7 Principles of Transformational Leadership: Create a Mindset of Passion, Innovation, and Growth. His clients include Sony Pictures, Starbucks, Nordstrom, Microsoft, Pepperdine University, KPMB, and Costco.
In this podcast, Hugh talks about the biggest barriers he sees to executive success, including the importance of leaders understanding how their own brand impacts the organization. He discusses the importance of slowing down to go fast, and tells us how to avoid the trap that causes most employee engagement initiatives to fall flat.
Listen to this podcast.