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Top of Mind Thursday November 30, 2017: Training vs. Tolerance
This week Charlie Rose, Matt Lauer and Garrison Keillor were added to the list of celebrities brought down by allegations of of sexual harassment. Congress is now considering mandatory sexual harassment training, as are many businesses.
Training is unlikely to help. This is not a case of teaching skills to employees–unless the skills are self-defense. Long-term tolerance of bad behavior regarding sexual harassment has allowed that behavior to spread like a virus, which is now difficult to contain.
How do companies handle other instances of bad behavior? Virtually no company on the planet condones employees embezzling large amounts of money, yet some may look the other way when employees pad expense accounts. The result: expense account padding happens regularly at those organizations. But it doesn’t happen very often in those organizations who make it clear this behavior is unacceptable and will not be tolerated.
Similarly, the bad behavior that is now bringing down powerful men in America will continue until it is crystal clear that it will no longer be tolerated.
Here’s my suggestion for a short 3 step training program on this topic:
- If you would be upset if a member of your family were subjected to this type of behavior, then don’t do it.
- If you do it anyway, you will no longer be employed here.
- There is no step 3.
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Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.
Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Doing Better at Doing Good: Where Marketing and Philanthropy Intersect
Kris Putnam-Walkerly
President
Putnam Consulting Group
www.putnam-consulting.com
Kris Putnam-Walkerly is a global philanthropy advisor and President of the Putnam Consulting Group. She is the author of the award-winning book Confident Giving: Sage Advice for Funders, a Forbes.com contributor on the topic of philanthropic giving, and was named one of America’s Top 25 Philanthropy Speakers in 2016 and 2017. Her clients include the Charles and Helen Schwab Foundation, the Robert Wood Johnson Foundation, David and Lucile Packard Foundation and the Commonwealth Fund, among dozens of others.
In this podcast, Kris talks about the connections between philanthropy and marketing, including the research that shows consumers prefer brands that participate in cause marketing. She discusses the importance of effective communications for philanthropic organizations, and how your brand can improve your charitable giving.
Listen to this podcast.
Just a Moment for Marketing: What’s So Funny?
Linda observes: There’s always a kernel of truth in a joke.
Top of Mind Thursday November 23, 2017: Today is Not THE Day to Be Thankful
I’ve always found it ironic that Americans follow a day of giving thanks with a rush to beat their neighbors to the best possible deals at the mall–even when this means hurting others to get to those limited quantity items first.
It’s as if we’ve checked off the requirement to be thankful. Next on the list is to be aggressive when it comes to Black Friday specials, followed by outmaneuvering fellow shoppers to get the last available parking space for miles.
That’s what I find wrong with designating a single day to give thanks, or a “season” for goodwill. Why can’t we be thankful all year long? Why don’t we have goodwill to others every month and not just in December?
This year, in particular, has been one of incivility and downright rudeness–from the impasse amongst leaders in Washington to inappropriate behavior in Hollywood, business, and beyond. Given the toll it’s taken on all of us, how about we try something different moving forward.
What if we thank people who enrich our lives, whether family members or business associates, on a regular basis?
What if we treat the people with whom we work with respect–regardless of their gender, race, religion, or national origin–every day of the year?
What if we look for ways to make a difference in other’s lives–twelve months of the year?
Maybe then we will create the kind of difference we can all be thankful for.
To subscribe, please click here.
Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.
Contact me to find out how to get heard above the noise
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com