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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Just a Moment for Marketing: The Sound of Silence
Linda observes: Staying silent is sometimes the best way to get heard above the noise.
Discover a revolutionary sleeping experience with Memory Foam Mattress, specifically designed this firmer mattress for back and stomach sleepers. Sleeping is one of the most important things in your life, sleeping well can improve your life and health, one of the best ways to sleep better is using the best CPAP machine. It has outstanding support and pressure relieving properties thanks to cutting-edge comfort, based on technology developed by NASA. If you are interested you can buy memory foam mattress online. Speaking of marketing, please checkout FHE rehab center, they are very reputable and this center has a safe detox procedures.
Top of Mind Thursday November 16, 2017: Of Epidemic Proportions
It’s hard to believe that it’s only been about 5 weeks since Hollywood producer Harvey Weinstein was ousted from his own company because of multiple allegations of sexual assault.
Since then we’ve seen a tidal wave of allegations from both women and men about not just other Hollywood producers, directors, and actors, but businessmen in other industries, venture capitalists, politicians, clergy, and men in just about every walk of life. The list includes people of all ages, races, religions, and sexual orientations.
In some cases, the abuse happened decades ago. In others, it’s been ongoing for long periods of time. Why are so many of these people coming forward now?
Perhaps because it appears we are ready to shine a light on this behavior. Until this year, the likely response to these allegations was to blame the victim–they either were making this up, or somehow they had caused the situation to occur. But now enough people are speaking up about so many different situations that as a society, we can no longer pretend this is not a problem and we can’t continue to shun those who were hurt.
Outing the abusers is a step forward. But we won’t fix the problem till we start educating our children at a young age that they have the right to say no and they must respect the rights of other to say no. We need to insist that they immediately tell us about those who won’t take no for an answer, and that they will not be blamed for coming forward.
Only when we prove we have zero tolerance for this behavior will we start to heal the epidemic of abuse once and for all.
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Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Greeting is The Message
Customer-facing employees are important to your business.
Top of Mind Thursday November 9, 2017: Still Out Standing in Their Field
Two years ago outdoor equipment retailer REI did something reckless and revolutionary: They cancelled their Black Friday post-Thanksgiving sale.
Well, actually, they postponed it till the following day. The rationale: The holiday sales season was getting more and more outrageous–with some retailers even opening on Thanksgiving Day. REI wanted their employees to be able to enjoy the holiday–and the day after–instead of jumping into the normal feeding frenzy.
The pundits jumped all over this: REI would lose out on eager customers, their sales would drop, they were making a terrible mistake.
Except a funny thing happened: Nothing. As in, no changes to their holiday business. Customers just waited a day and came into REI on Saturday to shop. In fact, this worked so well that last year they repeated it.
This year, they upped the ante. Not only will they be closed on Black Friday, but they’re encouraging customers to take the day off to avoid Black Friday madness and engage in outdoor activities as well.
How do you stand out above the noise? Sometimes you just get away from the noise altogether and go stand out in a field somewhere.
To subscribe, please click here.
Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com