What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday October 5, 2017: A Glimmer of Hope
The scenes from Las Vegas have been horrific. Thousands of people running blindly in fear of a barrage of ongoing gunfire. Nearly 600 people injured and another 60 dead.
Yet, amidst this terrible landscape we hear of people helping others escape, piling strangers into vehicles to get them to medical help, shielding bystanders any which way they could, then thousands of people standing in line for hours afterwards to donate blood.
It seems that amidst the worst behavior mankind can offer we also see signs of how kind and caring people can be. Two weeks after Hurricane Maria decimated Puerto Rico, more than 300 volunteers–including nurses, doctors, firefighters, engineers, electricians, carpenters, and truck drivers–flew to San Juan yesterday to help their fellow Americans rebuild.
Here in the Bay Area, an ad hoc group has come together to purchase and ship Frio insulin coolers to Puerto Rico to help diabetics keep their insulin cool without refrigeration. The first shipment arrived in San Juan yesterday for distribution by a local endocrinologist, with at least two more shipments to follow.
We need to mourn the loss of life in these situations, and to take steps to make sure they don’t occur again. But we also need to appreciate not just the first responders who risk their lives to save others, but the “second responders” who step up to the plate to help out after the initial crisis subsides.
They are our glimmers of hope for the future.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Excelling at Sales Avoidance
Linda advises: Train your team.
Top of Mind Thursday September 28, 2017: A Knee-Jerk Reaction
There’s been a flurry of reactions to the decision by professional athletes to kneel during the playing of the national anthem.
Quarterback Colin Kaepernick started this practice last year as a way to express his frustration with the treatment of African Americans and other minorities in the US. Though a few others had joined him, this was not a widespread movement until this past week, when President Trump elevated the issue in a series of tweets.
Mr. Trump and others have incorrectly said this has to do with disrespecting the flag or insulting the American military. His suggestion that NFL owners fire players who express their opinions created a backlash that resulted in entire teams, including owners, joining together to kneel–or for some teams to not take the field till after the anthem is played.
Publicly calling out athletes for the wrong reasons has resulted in unprecedented solidarity and support for those who were not being heard before. But it has also raised the level of divisiveness our country.
This is what happens when we react to the behavior of others without understanding the situation at hand. I suspect that if Kaepernick and others felt there was another appropriate venue for their views to be heard, they wouldn’t need to kneel. Publicly calling out people who disagree with you does not eliminate disagreement or move the process forward–it only adds fuel to the fire.
Are you prepared to handle public disagreement with your business? Take the time now to think of a more effective way to engage with those who disagree with you. Nothing good comes from a knee-jerk reaction.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday September 21, 2017: A Time for Change
Today is the first day of Rosh Hashonah, the Jewish New Year. It’s also a time of great turmoil and trouble in the world.
We’re seeing a third disastrous hurricane, plus two major earthquakes in Mexico–all in less than a month. We may be on the verge of war with North Korea. Our health care, civil rights, clean air, and water all seem to be under attack at once.
Yet the message of Rosh Hashonah is that we are capable of change–changing ourselves and changing the world. From the depths of despair, we have the ability to recover and create a new world full of goodness.
When faced with disaster or personal crisis, we often feel like our lives are going to pieces. It can feel like so much is out of our control and that we go from one crisis to another.
During this season, I invite you to break the chain. Start a new effort to put the pieces back together—of your own life if necessary, to help others who are hurting badly, and to put our country back together, too. You don’t have to be Jewish to use this opportunity to start again now. We offer a free Happy New Year’s pass to anyone who’d like a new start.
In that spirit, I wish you and your family a year filled with health, happiness, prosperity, and success, and, this year in particular, with peace.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com