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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday September 7, 2017: I Have a Dream
“I have a dream.” These iconic words were uttered by the late Rev. Martin Luther King, Jr. on the steps of the Lincoln Monument over 50 years ago.
More recently, nearly 800,000 children and young adults had a dream as well. Brought to the U.S. as children, they wanted to continue to get an education, live here, pay taxes, and become official U.S. residents.
The DACA program offered them a path to do that. Until this week. The administration has fulfilled a campaign promise to end the program, telling Dreamers they would no longer be welcome here.
Most of these people know no other home than America. They speak fluent English and are fairly well educated. Some serve in the military; others are first responders, deployed for disaster relief in places like Houston. They are productive members of our society, paying taxes and contributing to their communities. Deporting them could cost the U.S. economy as much as $400 billion dollars. California, home to nearly 28% of the Dreamers, adamantly wants them to stay, as do many large corporations and members of Congress from both parties.
Yet, because they came here without proper visas and paperwork, they are told they must now leave the only place they ever called home.
Nearly 80 years ago in Europe, the Kindertransport saved the lives of nearly 10,000 Jewish children fleeing the Nazis. These children arrived in England as illegal immigrants, without proper documentation. The boat people who fled Vietnam when Saigan fell had no visas. Neither did those families fleeing communism in Cuba over the last 50 years.
In the past, we have done the right thing when faced with a humanitarian crisis. I have a dream that we will work together to do this again.
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linda@popky.com
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Just a Moment for Marketing: Better Late Than Never
Linda says: It’s not too late to get started.
Mind the Gap: How to Get Over What’s in the Way of Your Greatness
Lolly Daskal
CEO
Lead from Within
www.lollydaskal.com
Lolly Daskal , author of The Leadership Gap: What Gets Between You and Your Greatness, is one of the most sought-after executive leadership coaches in the world. Her extensive cross-cultural expertise spanning 14 countries, six languages and hundreds of companies. As founder and CEO of Lead From Within, she is a catalyst for leaders who want to enhance performance and make a meaningful difference in their companies, their lives, and the world. Among the places her writing has appeared are HBR, Fast Company, Huffington Post, and Psychology Today.
In this podcast, Lolly talks about the main problem with leadership today, as well as what’s different about her leadership model. She discusses the seven traits that are critical for a leader to have, as well as the shadow traits that get between leaders and their greatness, and how these apply directly to marketers.
Listen to this podcast.
Just a Moment for Marketing: And One More Thing…
Linda recommends: Create surprises for your customers.