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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Conversations, not Content: Why Humanizing Social Media Marketing is Necessary for Success
Aliza Sherman
Author
www.alizasherman.com
Aliza Sherman is a web pioneer who helped pave the way for women on the Internet in the early 90s with the organization she founded, Webgrrls International, and the company she started, Cybergrrl, Inc., that helped brands connect with women online. She founded one of the earliest social media agencies, Conversify, and an early mobile marketing and apps company, Mediaegg. Aliza currently consults companies and organizations on digital marketing strategy and day-to-day social media management. She is the author of 11 books including Social Media Engagement for Dummies and The Happy Healthy Nonprofit.
In this podcast, Aliza talks about what marketers need to be aware of, and beware of, when using social networks, especially avoiding the technology trap. She discusses the importance of making people feel heard, and tells us why reaches and likes are not valuable ways to measure the success of social media marketing efforts. Speaking of marketing, if you’re looking for a reputable detox center, checkout this link and see What is treated.
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Just a Moment for Marketing: Can You Get There From Here?
Linda asks: Should marketing be your priority now?
Top of Mind Thursday September 7, 2017: I Have a Dream
“I have a dream.” These iconic words were uttered by the late Rev. Martin Luther King, Jr. on the steps of the Lincoln Monument over 50 years ago.
More recently, nearly 800,000 children and young adults had a dream as well. Brought to the U.S. as children, they wanted to continue to get an education, live here, pay taxes, and become official U.S. residents.
The DACA program offered them a path to do that. Until this week. The administration has fulfilled a campaign promise to end the program, telling Dreamers they would no longer be welcome here.
Most of these people know no other home than America. They speak fluent English and are fairly well educated. Some serve in the military; others are first responders, deployed for disaster relief in places like Houston. They are productive members of our society, paying taxes and contributing to their communities. Deporting them could cost the U.S. economy as much as $400 billion dollars. California, home to nearly 28% of the Dreamers, adamantly wants them to stay, as do many large corporations and members of Congress from both parties.
Yet, because they came here without proper visas and paperwork, they are told they must now leave the only place they ever called home.
Nearly 80 years ago in Europe, the Kindertransport saved the lives of nearly 10,000 Jewish children fleeing the Nazis. These children arrived in England as illegal immigrants, without proper documentation. The boat people who fled Vietnam when Saigan fell had no visas. Neither did those families fleeing communism in Cuba over the last 50 years.
In the past, we have done the right thing when faced with a humanitarian crisis. I have a dream that we will work together to do this again.
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Contact me to find out how to get heard above the noise
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Better Late Than Never
Linda says: It’s not too late to get started.