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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday August 24, 2017: Total Eclipse of the Heart
Mother Nature put on quite a show across the US on Monday, shutting down the lights for a narrow swath of land across the country, and dimming them for the rest of us.
It’s been nearly 100 years since the last solar eclipse, and the public was more than ready to participate in this one. Towns in the path of the “totality” became havens for serious astronomers and eclipse chasers. Even those places that only saw partial darkness were abuzz with viewing parties, eclipse themed drinks and baked goods, and of course the ever-present ISO approved, darkened cardboard eclipse viewing glasses.
In the course of a few days, more people likely learned more about astronomy and eclipses than in the previous two decades of science classes combined.
Furthermore, there were no protests or counter-protests, no disagreements among political parties or constituents, no threats or attacks. People just came outside to marvel in the phenomenon and enjoy this unique opportunity to experience the workings of our solar system.
Sometimes it takes an eclipse to do a heart good.
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Losing $3 At Once
Linda asks: Should you postpone a marketing program?
Top of Mind Thursday August 17, 2017: Do I Stay or Do I Go?
Yesterday, President Trump announced he is disbanding his business advisory councils on manufacturing and strategy after a stream of CEO resignations.
Several CEOs left the councils when the US pulled out of the Paris climate accords, but the mass exodus began in the aftermath of last weekend’s violence in Charlottesville, VA. These executives shared the concern of many throughout the country that the president’s remarks on the situation were not strong enough in condemning the racist and antisemitic acts of the white supremacists and neo-Nazis in Charlottesville. In fact, he seemed to support these groups.
For the business leaders involved, these councils created a conundrum. Should they stay and try to influence the administration’s policies, providing a viewpoint or insight that might help the White House see things in a different way? Or should they go because they did not want to be associated with the approval of racism and hatred implied by the President’s remarks?
It didn’t take long for Ken Frazier, CEO of Merck, and at least 8 additional executives to have the answer. They understood that their employees, customers, suppliers and shareholders all expected them to adhere to a higher standard. They didn’t want their organizations associated with this kind of bigotry and hatred.
Have you thought about the values you want associated with your brand? Are you ready to take the necessary steps to protect the integrity of your brand and your organization? Do you know when to stay and when to go?
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Portals Everywhere
Linda suggests: Put yourself in your customers’ shoes.