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Marketing Above the Noise
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Top of Mind Thursday August 10, 2017: The Truth About Consequences
On Tuesday, Google fired engineer James Damore, who wrote a manifesto distributed throughout the company on why women are biologically unfit to be in the tech industry.
Damore’s 3300-word screed went viral throughout the web over the weekend, raising issues about how the Internet giant would respond. Google didn’t address the firing specifically, but said that with the document, Damore violated his employee code of conduct.
Was this a limitation on free speech? Not when the writing in question was created and released using corporate resources. We’ve seen individuals fired (perhaps unfairly) for sending out an inappropriate Tweet, but a 3300-word document isn’t a spur-of-the-moment emotional decision. This document required considerable thought and effort.
Who Damore was defaming is really not relevant. Imagine if the document said Blacks, Hispanics, Jews, Muslims, or LGBT people–or perhaps even white men–are unfit to be in technology.
Now imagine how your organization would handle a similar situation. Do your employees know what’s included in your code of conduct? Do you even have a code of conduct? How would you handle such a situation, both internally with employees, and with your external audiences? What kind of discussions might you have within your organization that encourage ongoing dialogues rather than one-way rants?
The truth is that what’s said and done under the umbrella of your brand has consequences–for the company as well as for the individual expressing their thoughts.
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Strength in Numbers
Linda observes: There is strength in numbers.
Top of Mind Thursday August 3, 2017: Not Very Funny
Last week, President Trump urged police officers to use additional force if necessary when arresting suspects. Two days later, a White House spokesperson said she thought the comment was made as a joke.
Police departments across the nation didn’t see the humor. Many are already dealing with allegations of excessive force used in arrests, and some face lawsuits based on deaths of suspects while being arrested or in custody. These type of comments just make their jobs harder, as it results in less trust and cooperation between law enforcement and the people they are sworn to protect.
But the use of humor to justify an inappropriate comment is not limited to the White House. It’s not unusual to see a politician, celebrity, or even a business leader back off a controversial position by saying “I was just joking.”
The problem is that humor is based in at least a kernel of truth. The reason we laugh at a good standup comedian is because we see the truth in what they’re mocking (and it’s usually themselves, not others).
Humor is a great communication tool. I love a good pun as much as anyone. But be careful how and where you use humor in your business. The best humor is self-deprecating–it shows you don’t take yourself too seriously. Be wary of comments that attack others, even in jest. The results will likely not be very funny.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Achieving Liftoff: How to Plan Product Launches That Soar
Jane Willis
Partner
Proper Rebel
www.goproperrebel.com
Jane Willis has successfully launched dozens of products at major corporations and start-ups. She was a VP of Product Marketing ad Adobe Systems and head of marketing for a small company, PayCycle, which was sold to Intuit. At Proper Rebel, her mission is to help companies launch and grow products.
In this podcast, Jane talks about the key strategy questions that need to be resolved to have a successful product launch. She discussed some of the 25+ ways companies can compete strategically in a marketplace, and discusses some of the most common product launch mistakes she’s seen over the years.
Listen to this podcast.