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Marketing Above the Noise
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Just a Moment for Marketing: Mocha on Marketing: Creatures of Habit
Mocha and Linda advise: Treat your customers consistently throughout your company.
Top of Mind Thursday July 27, 2017: Marching Backwards
On July 26, 1948, President Harry Truman signed an order desegregating the American armed forces. Yesterday, 69 years later, President Trump issued a tweet removing all transgender personnel from our military.
More than 15,000 transgender soldiers already serve in the military, putting their lives at risk to serve their country. The reason cited for their removal was medical costs–yet it appears that these costs are a mere fraction of a percentage point of the military budget, and less than 20% of what is spent on Viagra prescriptions.
It’s more likely there’s more to it. We tend to have a fear about people who are “different.” In the past, this was based on skin color, gender, religion, and disabilities. Today, we also see this discrimination based on ethnic origin and sexual orientation.
As business people, we are in the position to offer our products and services to a broad spectrum of customers. When we choose to let our fears govern our behavior, we send a negative message that reaches customers, prospects, employees, and those all around us.
And when we choose to focus on only those characteristics that are relevant to the situation at hand, we send a message that says we truly are open for business.
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Talking to the Box
Linda asks: Can you help your customers in new ways?
Top of Mind Thursday July 20, 2017: Tales of Twitter Tantrums
Last weekend, media personality Ann Coulter took to Twitter to let the world know about an incident she experienced on Delta Airlines.
We are now used to Twitter being used as a medium to inform, to rant, and to raise customer service issues. Everyone from the President to celebrities to ordinary citizens will tweet about what’s on their mind at the moment.
But this was different. No one was dragged off an airplane. No one was denied boarding when they purchased a seat. Instead, Coulter was moved to a different seat within the same row, a seat for which she had paid a minor upgrade fee ($30) just the day before. As a result, she tweeted her outrage at both the airline and its employees, as well as her fellow passengers nearly three dozen times.
Delta, to its credit, refused to play ball. They refunded her ticket fee, but criticized her posting, saying they were disappointed and they found her actions “unnecessary and unacceptable.” Coulter responded by saying it cost $10K of her time to research the flight and choose the correct seat option. Gee, for that amount of money, she could have hired an assistant to handle this task–or better yet, flown first class and had money leftover.
The Internet is enduring, not endearing. What image will you leave with customers and prospects when you or someone else in your organization tweets in an emotional moment? Long after the actual incident is forgotten, will the world remember your tantrum instead?
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com