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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: It’s the Insights That Matter
Linda advises: Don’t be derailed by data.
Top of Mind Thursday July 13, 2017: An Immersive Experience
Last weekend, I was in New York, where we attended a performance of the musical Natasha, Pierre, and the Great Comet of 1812–based on Tolstoy’s epic novel War and Peace.
The theatre had been transformed into a Russian nightclub–with ramps and stages throughout the audience, and audience members sitting on the stage. The action took place in 360 degree immersion–there were performers in the aisles, up and down the ramps, and even sitting down next to the audience members on the stage.
The play itself was a little hard to follow, particularly for those of us who haven’t read through Tolstoy’s 1200+ page tome (I’m still not sure how about the comet reference). But the experience itself was an absolute delight. The performers each sang, danced, and played instruments. They used the entire theatre, from top to bottom, and they engaged the audience from beginning to end. It was a performance that stood out above the noise of a typical Broadway play.
What are you doing to immerse your customers in the experience of using your products and services? How can you build the kind of experience that stands out above the noise, brings a smile to their lips, and leaves them asking for an encore?
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
The Law of Attraction: Why Magnetic Leadership is Critical for Success
Roberta Matuson
President
Matuson Consulting
www.matusonconsulting.com
For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, The Boston Beer Company and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. She is known globally as “The Talent Maximizer®.” Roberta is the person that top employment site Monster and global retail giant Staples turns to for advice on talent. She is the author of four books, including the recently released, The Magnetic Leader: How Irresistible Leaders Attract Talent, Customers and Profits. Roberta is one of a handful of people who have appeared as a guest of Bill O’Reilly’s on Fox’s O’Reilly Factor, and left the show unscathed.
In this podcast, Roberta talks about why magnetic leaders, those who attract talent to them, are so critical for successful organizations. She talks about some of the biggest mistakes she sees leaders make when it comes to leadership, and provides tips for how each of us can learn to be more magnetic.
Listen to this podcast.
Just a Moment for Marketing: Whom Do You Believe?
Linda says: Your customers do not believe you!