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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday June 22, 2017: Alexa, Let’s Buy Organic
With Whole Foods 400+ stores, the deal will give Amazon a physical brick-and-mortar footprint it’s been lacking. It takes the heat off of Whole Foods, whose stock has taken a beating due to lackluster earnings results.
More importantly, it changes the way we think of grocery shopping in general. Amazon’s Prime Fresh service has had limited success. Without physical stores, it’s not clear how fast Amazon could expand into groceries. Now, what was once the world’s largest online bookstore can offer a hybrid online/in-person service that grocery competitors just can’t match.
How will this change Whole Foods and especially home delivery services like Blue Apron? That’s to be determined. Amazon has allowed acquisitions like Zappos to operate fairly autonomously. But expect Amazon to change everything from pricing to what’s offered for sale at Whole Foods. Look for nonperishable items to be offered online through Amazon. And look for all of this to make life harder for companies like Walmart, Kroger, Safeway, etc.
What’s most interesting about this is that it wasn’t a hookup that most people would have predicted. Yet, when we think about it, we see synergies and all kinds of possibilities.
What kind of out-of-the-box connections and partnerships can your business pursue? Are you thinking beyond the conventional? Are you ready to turn your shopping cart upside down and inside out?
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Too Much of a Good Thing
Linda recommends: Plan for when too much comes your way.
Top of Mind Thursday June 15, 2017: 16 and Won
The Warriors were favorites to win the series, having come in with the best record in the league and winning all but one of their games in the playoffs, for a post-season record of 16-1.
Yet, this was not exactly a slam-dunk. Last year, the team had the best record in NBA history, was ahead 3-1 in the Finals, and still lost to these same Cavaliers.
It’s what happened after last year’s loss that made this year’s championship possible. On the heels of that last loss, the Dubs aggressively recruited free agent Kevin Durant, who became this year’s Finals MVP.
This meant the team’s existing star players, including two-time league MVP Steph Curry, had to check their egos and create an environment that allowed another superstar to join in and feel part of the team. It meant they had to learn how to support each other when coach Steve Kerr was out for a good part of the season due to complications from back surgery. It meant Kevin Durant had to become part of a great team, rather than the biggest star in town.
How many times do we try to blame the competition when we lose in business–instead of looking at the situation as a challenge? How often do we stop and rethink our business model to take our team to the next level–rather than coddling the star performers?
What do we need to do to get from where we are today to Won?
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Expect Employees to Leave and Come Back: The Strategic Advantage for Companies Who Understand the Boomerang Principle
Lee Caraher
CEO
DoubleForte PR & Digital Marketing
www.leecaraher.com
Lee Caraher is the CEO of Double Forte PR & Digital Marketing, where she’s known for her practical solutions to big problems. She is the author of Millennials & Management, based on her experience with failing and then succeeding at retaining Millennials. Her most recent book, The Boomerang Principle, was published in April 2017.
In this podcast, Lee talks about why companies should allow and encourage former employees to return to the fold. She discusses why today’s successful organizations focus on becoming talent brands instead of employment brands, and how employees should approach their departure from an organization to best leave the door open to come back later.
Listen to this podcast.