What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Expect Employees to Leave and Come Back: The Strategic Advantage for Companies Who Understand the Boomerang Principle
Lee Caraher
CEO
DoubleForte PR & Digital Marketing
www.leecaraher.com
Lee Caraher is the CEO of Double Forte PR & Digital Marketing, where she’s known for her practical solutions to big problems. She is the author of Millennials & Management, based on her experience with failing and then succeeding at retaining Millennials. Her most recent book, The Boomerang Principle, was published in April 2017.
In this podcast, Lee talks about why companies should allow and encourage former employees to return to the fold. She discusses why today’s successful organizations focus on becoming talent brands instead of employment brands, and how employees should approach their departure from an organization to best leave the door open to come back later.
Listen to this podcast.
Just a Moment for Marketing: Mocha on Marketing: Don’t Stop Petting Me
Mocha and Linda advise: Make your customers feel special.
Top of Mind Thursday June 8, 2017: The Price of Democracy
It’s expected that Comey’s statements may reveal details the administration wishes were not aired. He’ll talk about what he was asked to do and not do before he was fired by the president, likely contradicting some of what Mr. Trump has said publicly.
In one sense, what Comey says is not nearly as important as the fact that we live in a country where this type of testimony is not only accepted but expected. In most other countries in the world, a ruler can depose of underlings with little regard for what others think. In some countries, those who disagree are imprisoned, poisoned, or just permanently disappear from view.
There may be a bit too much melodrama about this set of hearings, but the bottom line is they’re being held, they’re public, and at the end of the day, Comey will return to his life as a private citizen and not to a government prison.
The price of democracy is that sometimes things get messy, we accept that, and we move on. If we take nothing else from these hearings, it’s that this transparency is something we need to honor and cherish and what we need to defend.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: What Comes Next
Linda advises: Help your business get successful.