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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
It’s All About Relationships: How Savvy Networkers Work a Room for Success
Susan RoAne
Author and Speaker
www.susanroane.com
Named by Forbes.com as one of the networking gurus of 2015, Susan RoAne is an in-demand international keynote speaker who for three decades has shared her message of connection and communication with audiences worldwide—on stage, in print, and with the media. She is the author of the classic bestseller How to Work a Room, now available as a silver anniversary revised edition, as well as The Secrets of Savvy Networking and several other well-received books.
In this podcast, Susan talks about the key differences in working a room and networking. She discusses what’s stayed the same and what’s changed over the last 25 years, what differentiates savvy networkers from the rest of us, and why preparation and follow-up make all the difference.
Listen to this podcast.
Just a Moment for Marketing: Welcome to the New World
Linda recommends: Make your brand stand out by standing for something good.
Top of Mind Thursday May 25, 2017: Nesting
There was nothing really wrong with my previous thermostat. Except that it practically required a degree in thermostat management to set temperatures for each time of day, every day of the week. Then, if something changed, you had to start all over or manually override all those great settings. And you had to manually choose heat or cool–no way to do both.
I wondered if Nest would live up to the hype. For the first couple of days, I was adjusting the temperature frequently. Now it’s a little too warm, now it’s a little too cool. Then, yesterday I realized I only had to do this once all day. Wow. This thing really is learning what I need.
By being more efficient, Nest will probably also lower my energy bills. But that isn’t nearly as satisfying as not having to continuously play with a thermostat to get things right–and guess what, the temperature is where I want it to be!
Where are the opportunities for you to study your customers’ businesses and learn how better to engage with them? Are you and your team taking advantage of this learning to be better in tune with your customers needs? How can you make your customers feel more cozy and comfortable?
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Time for a Checkup
Linda advises: Consider a checkup for your business.