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Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday May 18, 2017: Time Flies
Some things have changed dramatically. In 2003, we had clam shell cell phones from Samsung and Nokia that handled telephone calls and that was about it. Amazon was still selling mainly books, music, and videos. And if you told people you’d rent out your couch to strangers or hire them for 15 minutes to get you from Point A to Point B, people would have thought you were totally crazy.
Yet, the more things change, the more they stay the same. Brands today are trying to stand out from their competitors as they convince prospects to be customers. There is still too much noise in the marketplace (in fact, there’s more than ever before!), and too many companies who believe if they build a product or service, customers will automatically come.
Today, more than ever, it’s critical to stand out above the noise. Are you being heard in the right places by the right people? If not, give me a call. Or a text. Or a Facebook DM. Or a tweet. Let’s get you on the right track for the next 14 years.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Salim Omar of CPA Marketing Genius interviews Linda Popky
Salim Omar, president of CPA Marketing Genius, interviews Linda Popky, who discusses her book, Marketing Above the Noise. General discussion of marketing today versus marketing as it was done in the past.
Just a Moment for Marketing: The End of the Store as We Know It
Linda observes: We live in a connected, easy-access world.
Top of Mind Thursday May 11, 2017: No Laughing Matter?
Some people are offended by this. But laughter is our way of helping defuse a tense situation.
There are some brands that take their share of ridicule with a good sense of humor. Immediately after the United airline, a tweet was circulated with the Southwest logo saying “We beat the competition. Not you.”
It’s unlikely this was actually created by Southwest, but it reflects the style and tone of what customers believe is the Southwest brand.
Many brands from JetBlue to Pizza Hut to Oreos have jumped in with quick humorous tweets or ads that lighten the mood and make us laugh.
When you take yourself too seriously, not only do you open yourself up to others ridiculing you, you also make us wonder what’s really going on. What are they hiding? Why do they seem to not be able to laugh with us?
Does your company have a healthy sense of humor? Are you prepared to lighten the mood when things get tough?
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com