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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday May 11, 2017: No Laughing Matter?
Some people are offended by this. But laughter is our way of helping defuse a tense situation.
There are some brands that take their share of ridicule with a good sense of humor. Immediately after the United airline, a tweet was circulated with the Southwest logo saying “We beat the competition. Not you.”
It’s unlikely this was actually created by Southwest, but it reflects the style and tone of what customers believe is the Southwest brand.
Many brands from JetBlue to Pizza Hut to Oreos have jumped in with quick humorous tweets or ads that lighten the mood and make us laugh.
When you take yourself too seriously, not only do you open yourself up to others ridiculing you, you also make us wonder what’s really going on. What are they hiding? Why do they seem to not be able to laugh with us?
Does your company have a healthy sense of humor? Are you prepared to lighten the mood when things get tough?
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Why Small Business Marketing Can Be a Really BIG Deal
Roberta Kiphuth
President and Co-Founder
Detati Digital Marketing
www.detati.com
Roberta Kiphuth is president and co-founder of Detati Digital Marketing and Pacific Light Studios, based in Sunnyvale, CA. As a long-time entrepreneur, Roberta has spent the majority of her career working as a branding, design, and marketing consultant for businesses of all sizes in the technology, semiconductor, medical device, solar, and non-profit areas. She has been a presenter at the Women’s Networking Alliance Marketing Summit, the Small Business Digital Marketing Summit and for the National Association of Women Business Owners (NAWBO) on topics related to building small business.
In this podcast, Roberta talks about how technology has changed marketing for small businesses. She discusses some of the biggest challenges small businesses have for marketing, and why it’s important to have a blueprint, like Detati’s BIG Program (Build, Improve and Grow) to organize and focus small business marketing.
Listen to this podcast.
Just a Moment for Marketing: Who’s On First?
Linda recommends: Have clear procedures in place to help customers.
Top of Mind Thursday May 4, 2017: May the Fourth Be With You
Hard to believe, but it’s been 40 years since the first installment of Star Wars graced the silver screen. And yet a generation of kids whose parents may not have been conceived in 1977 know what this phrase means.
It’s over half a century since Star Trek told us to go where no man has gone before. Fedex told us they would deliver “absolutely, positively” overnight in 1978,and it’s been 18 years since Geico introduced that pesky Gecko telling us 15 minutes or less would save us 15% on car insurance.
These phrases stick with us because they’re simple and straightforward. But most importantly, they have been repeated over and over thousands of times for each of us.
Repetition creates association and recall. The question is, what phrase are your customers remembering about your business? May the force of recall be with you.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com