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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Mocha on Marketing: What Part of Now Don’t You Get?
Mocha and Linda say: Focus on what’s in front of you now.
Top of Mind Thursday April 27, 2017: The Power of the Backstory
Today’s speaker, positioning expert Mark Levy, asked the audience to think about their backstory–the narrative that explains why you were born to do what you do, why your personal work is so important to who you are.
It occurs to me that organizations, like individuals, have their own backstories.
Those brands that have done a great job effectively positioning themselves have also developed a narrative that explains how they got here and what makes them so passionate about their business or cause. They share these stories with their employees, their customers and their partners and they become embedded in our image and perception. Think Apple and Nordstroms, the Red Cross and Habitat for Humanity.
Why are you inherently the right solution for your customers? What makes you the brand that will resonate emotionally with your audience?
What’s your backstory?
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Intelligence All Around You
Linda recommends: See and hear the information around you.
Top of Mind Thursday April 20, 2017: A Long, Long Run
In 1967, Switzer registered using her initials, which means it wasn’t until she started to run that race officials realized what was happening. They then tried to grab the number off her back and remove her from the race, but she kept going.
In the intervening half century, Switzer has completed 40 marathons–and women’s sports have gone from being an after thought to an expected part of athletic competition. Women compete in the full range of sporting events, even in sports like wrestling and boxing that were considered men-only events not that long ago. Women made up over 45% of the official participants in this Monday’s marathon.
Switzer’s number, 261, was retired after the event, but her effort goes on. Women have made great strides in the last 50 years, but they haven’t achieved full parity with men’s sports yet. And so the long, long run continues.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com