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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
When Engagement Is Not Enough: How Ingagement Leads to Greater Profitability and Success
Evan Hackel
Founder and Principal
Ingage Consulting
www.ingage.net
Evan Hackel, creator of the concept of Ingaging Leadership and author of Ingaging Leadership, is a successful businessman who has started more than 10 companies. During his tenure at CCA Global Partners, he ran a $5 billion division. One of his signature achievements was turning around a bankrupt business in four years, more than doubling system-wide sales to exceed $2 billion. He is also CEO of Tortal Training, a Charlotte North Carolina-based firm that specializes in developing and implementing interactive training solutions for companies in all sectors.
In this podcast, Evan talks about going above and beyond the typical engagement to ingagement—involving input and involvement. He discusses the importance in differentiating between fact and opinion, tell us why listening for what’s right beats just listening every time, and blows away the myths as to why most managers don’t work at being ingaging leaders.
Listen to this podcast.
Just a Moment for Marketing: They Never Saw It Coming
Linda advises: Think outside the box in your own business.
Top of Mind Thursday April 13, 2017: The Beatings Will Continue Till Morale Improves
United’s initial response was to note that they were in their rights to remove the passenger, and that they were sorry he was so belligerent when ordered to leave. While that may be true, it’s not where the airline should have focused–particularly when multiple cell phone videos of the event surfaced.
United, like most of us, is in the business of satisfying customers to build brand loyalty. Or, at least they should be. It took three tries and a huge market hit to United’s stock before CEO Oscar Munoz put out a statement taking responsibility for what went wrong and promising to ensure these type of incidents don’t happen again.
Contrast that with the behavior of Delta Airlines CEO Richard Anderson in a similar situation. Anderson voluntarily gave up his seat on an overbooked flight to allow the parent of a Type 1 diabetic child, running late due to weather delays, to reunite with her child. This incident happened nearly 4 years ago, but people are still talking about it because it exemplifies the type of CEO behavior that sets positive examples and drives corporate culture.
Will United’s management team learn their lesson? Let’s hope so. Right now flying United seems downright unfriendly.
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Is the Customer Always Right?
Linda recommends: Build a strong two-way relationship with your customers.