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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday April 6, 2017: Why is This Night Different?
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: There’s Always Someone Watching
Linda advises: Be aware that there’s always someone watching.
Top of Mind Thursday March 30, 2017: Not Playing the Game
Instead of pushing his team to play their hardest against a strong competitor, Coach Steve Kerr did something highly unorthodox. He benched all of his top players, leaving the game to the reserves–in spite of the fact that this was a nationally televised event.
The network and the league may have been frustrated, but the Warriors were re-energized.They lost that night, to no one’s surprise, but the team hasn’t lost since, winning 9 games in a row–including last night’s rematch against those same San Antonio Spurs.
What happened? Kerr changed the game. Instead of driving a tired and injured team to push their hardest in a contest they were unlikely to win, he gave the team permission to think differently–to take that game off their must win list and focus on longer-term goals.
What do you do when your team is in a situation where they aren’t likely to prevail? Do you try to push hard through near-certain futility? Or, can you find a way to score bigger by not playing the game?
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Where Are Those Synergies Anyway? What Marketers Should Know About Why Most Mergers & Acquisitions Don’t Deliver
Constance Dierickx
CEO and Founder
CD Consulting Group
www.cdconsultinggrp.com
Constance Dierickx helps senior executives in high-stakes transitions and crisis. Her clients succeed in mergers and acquisitions 400 percent more often than the average. She has consulted with executives in more than 20 countries on five continents over a 25-year period. Prior to her consulting career, Constance was a stockbroker, where she observed the effect of illogical decisions on both her clients and colleagues. Her curiosity about how people make decisions led her to study psychology and business, earning a PhD, and becoming known as The Decision Doctor™. Her forthcoming book High Stakes Leadership is due in September, 2017.
In this podcast, Constance talks about the biggest traps in mergers and acquisitions, as well as the role emotion plays in these decisions. She discusses the invisible decision traps executives often fall into, why courage, judgment and fortitude are critical for successful high stakes leadership, and what today’s marketers can learn from Jackie Robinson and Branch Rickey.
Listen to this podcast.