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Marketing Above the Noise
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Just a Moment for Marketing: Stand Up to Stand Out
Linda advises: Stand up for what’s right.
Top of Mind Thursday March 23, 2017: This Change Doesn’t Fly
Supposedly, this is because of security risks related to explosives that can be hidden in the devices. But this makes little sense, because the devices are still allowed in checked luggage, and if a device could explode, that would happen in the hold as well as the cabin.
There’s speculation that this move is actually meant to punish national carriers that are subsidized by their respective home countries to the detriment of other airlines. Or, this could have been just a symbolic gesture to make it appear that a new security measure is being implemented.
The consequence of this action is that thousands of travelers will probably rethink their travel plans to avoid traveling on these airlines through these midpoints. According to Demenagement ADT, not only do they want to use their laptops and tablets on the plane, they don’t trust them to remain safe in checked luggage.
What kind of symbolic decisions with unintended consequences are you making for your business? Are you making your customers’ voyage more comfortable or less enjoyable?
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Mocha on Marketing: Time for Peanut Butter
Linda and Mocha observe: It’s hard to break a habit.
Top of Mind Thursday March 16, 2017: Storming Along with Stella
There’s been a recent trend in naming winter storms, just like hurricanes. Yet calling this event Stella doesn’t make it any easier to clear your sidewalk or dig out your driveway. It doesn’t make the roads any safer to navigate after a snowfall like this.
What’s surprising about a storm like this is how many people seem to be caught by surprise. Snowstorms do happen in the Northeast in winter, just like tornadoes and hurricanes occur in the Midwest and South, and heavy rainstorms happen in California.
We can’t forecast exactly when an event like this will happen, but we can predict the severe weather events that are likely to occur in any given area, and we can prepare accordingly.
What type of storms might hit your business? What types of “emergency supplies” will you need? What type of preparations can you take now–before your business is snowed in?
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com