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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Pause Doesn’t Mean Stop: How the New Trend in Pausing a Career for Caregiving Impacts Employees, Companies, and Marketers
Lisen Stromberg
CEO and Founder
PrismWork
www.lisenstromberg.com
Lisen Stromberg is an award-winning journalist, sought-after speaker, and CEO and founder of PrismWork, a culture innovation consultancy. In her new book, Work Pause Thrive; How to Pause for Parenthood Without Killing Your Career, she reveals how trailblazing women have disrupted the traditional career paradigm to achieve person and professional goals.
In this podcast, Lisen talks about debunking the myth that temporarily downshifting or pausing to focus on family will kill your career. She discusses her learnings from a survey of nearly 1500 people, provides guidance for employers who are looking to keep parents of both sexes on a leadership track, and what this means for marketers.
Listen to this podcast.
Just a Moment for Marketing: Staying Top of Mind
Linda advises: Provide ongoing value so you stay visible.
Top of Mind Thursday March 9, 2017: Do We Really Need a Day for Women?
In the US, many women wore red and some went on a one-day strike to highlight what life would be like without women’s contributions.
Women who are employed full time in the US are paid just 80% of what men were paid–and the gap is worse for women of color, mothers, and those with disabilities. At the current rate of progress, the gap won’t close until 2152.
But we have it easy compared to women in other countries. Globally, 1 in 3 women experience physical and/or sexual violence from a partner in their lifetime. Women are denied educational opportunities in many parts of the world, and according to the UN, make up 2/3 of illiterate people as well as 2/3 of the world’s poorest citizens.
Focusing on one group’s needs does not diminish that of others: discussing breast cancer doesn’t negate the need to fight prostate cancer as well. Yet, although heart disease strikes men and women nearly equally, more women than men die from the disease each year.
Until we can even out the odds, we need to draw attention to these issues–with the hope that next year we will have more celebrate and less to eliminate.
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Playing with the Full Team
Linda advises: Make a strong team of seasoned performers.