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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday March 2, 2017: The Envelope, Please
Warren Beatty and Faye Dunaway gave out the award for best picture to the wrong film–because the envelope in their hands contained the name of the best actress, Emma Stone from La La Land.
Beatty and Dunaway knew something was wrong but they moved forward anyway, announcing La La Land as the best picture. It was only after the La La Land team got on stage and started making acceptance speeches that someone realized the error and brought up the true winners, Moonlight.
Both sides were gracious and the error resulted in a memorable Oscar moment. But how did this happen?
Obviously, someone gave the wrong envelope to Beatty and Dunaway. But why did they not acknowledge that? Why didn’t someone step in as soon as the error was realized? More importantly, how do you prevent this from happening again in the future?
Are your employees empowered to push back and say, I’ve got the wrong envelope here–I can’t take the action I’m hired to do because something’s not right? Do you have backup plans in place to kick-in when something goes wrong in a big way?
Or will your team freeze when the spotlight is on them–creating the kind of Hollywood moment that won’t win you any kind of awards?
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
In Search of Sanity: Building Trust, Relationships, and Community Through Turbulent Times
Ayelet Baron
Author
www.ayeletbaron.com
Ayelet Baron is an author, coach, and speaker who is creating a new way forward for business and offering a bridge to 21st century leadership. Her recent book, Our Journey to Corporate Sanity, is not just another business book — it brings together 33 visionary leaders whose transformational stories can help us recognize that we are in the human-to-human era where purpose and experiences matter more than mere transactions.
In this podcast, Ayelet talks about the key shifts she sees occurring in today’s business world, including a loss of trust in key institutions. She discusses why trust, relationships, and community are key currencies in the 21st century, and shetells us why today’s environment offers an opportunity to breakdown old systems, unlearn bad habits, and build real deep social connections for the future.
Listen to this podcast.
Just a Moment for Marketing: The Real Problem with Fake News
Linda advises: Don’t get caught up in fake news controversies.
Top of Mind Thursday February 23, 2017: Responding to a Grave Danger
This was not a simple act of vandalism. To systemically dislodge such large monuments. weighing hundreds of pounds each, required pre-planning, coordination, and a group effort.
This incident comes on the heels of ongoing telephone terrorism which has targeted nearly 50 Jewish Community Centers across the U.S. in the months since Donald Trump was elected president.
On Tuesday, Mr. Trump finally came forward to denounce these hateful actions. On Wednesday, Vice President Pence visited the cemetery to offer similar sentiments.
But it was the response of another group that is most encouraging. A local Muslim organization has raised nearly $70,000 to help the cemetery clean up and restore the gravesites.
We need to root out bigotry and terrorist acts against all members of our society, regardless of their race, color, or religious affiliation, and regardless of whether the perpetrators are foreign-born or home-grown.
We can’t control others’ actions. But we can control how and where we show up in response.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com