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Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday February 9, 2017: Till the Fat Lady Sings
If you checked the game score at halftime, it looked like the Atlanta Falcons were trouncing the New England Patriots. If you looked again in the third quarter, it looked like the Patriots were catching up but Atlanta could hold on. If you checked in the fourth quarter, you saw the game tied, and then won by the Patriots in overtime.
Football strategists will argue for months about what the Falcons did wrong and the Patriots did right. But the most relevant fact for both teams was that the Patriots kept going, never giving up until, with momentum on their side, they scored the final touchdown that won the game.
How many times do we give up because it looks like we’ve got no chance to pull out a victory? How often are we ready to concede defeat before the contest is really over?
As Yogi Berra said, it ain’t over till it’s over. And on Sunday, when it was over, it was the Patriots that were singing, not the Falcons.
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Change the Conversation
Linda says: Stop adding to the noise.
Top of Mind Thursday February 2, 2017: Owning Your Story
Over 6500 people, mostly women, this event to hear speakers like Sheryl Sandberg, and former Secretaries of State Madeleine Albright and Condoleeza Rice.
But it was award-winning actress Viola Davis,fresh off winning a SAG award for Best Supporting Actress in the film Fences, who was most inspirational.
She talked about growing up in abject poverty, as one of 5 children of grade-school educated parents. She talked about the taunting and abuse she suffered in school, and how she learned to run away rather than to stand there and take it. She talked about being inspired by Cicely Tyson to find a calling as an actor. She talked about how, despite her accomplishments she did not feel comfortable in her own success until just recently.
Most importantly, she talked about discovering your own story and owning it. Know who you are, what you stand for, where you come from, and where you want to go. Don’t be afraid to own your own story.
What’s your story?
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Timing is Everything
Linda advises: Be consistent with your timing.