What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday January 12, 2017: Too Much of a Good Thing
This past week, though, the state experienced severe rainstorms, delivering more than 350 billion gallons of water into Northern California reservoirs, all but alleviating the 5-year drought in the northern part of the state.
In fact, so much rain came down so quickly, that much of it was wasted–with rivers overflowing their banks and reservoirs spilling over beyond capacity.
In business, we spend so much time trying to “make rain” that we often don’t have a plan for what to do when too much comes in at once. Too many leads can’t be followed up in a timely fashion. Too many product orders can’t be fulfilled. Too many new customers can’t be supported.
How you would cope if your rainmaking efforts succeeded big time? Are you ready? Can you bring in additional resources? How can you scale to handle increased demand?
Ask these questions now. Before your best business efforts are washed away with the storm.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Catching Pokemon
Linda asks: Can you capture the attention of your audience?
Top of Mind Thursday January 6, 2017: Playing the Same Ole Song Again
Funny, how we seem to do this every year at this time. We tell ourselves we’ll start the year differently, try something new, achieve different outcomes–until we find ourselves going back to humming the same ole tunes again.
It’s hard to make wholesale changes all at once–whether this is in your personal life or your business. We are drawn back to the familiar, to what we know and expect, to what feels comfortable.
This year, instead of falling into the same pattern, try something different. Set reasonable goals for what you want to achieve during the year, then determine the steps you’ll need to take each month to get there.
We know it’s not likely we’ll lose 20 lbs in a flash, but we’re disappointed when that doesn’t happen immediately. We also know we can’t just double our business overnight, but have we set out a series of reasonable actions to close that next deal or get the next piece of business on the books?
Give up the lofty resolutions and create a reasonable plan instead. Contact me for a complimentary discussion on how you can use marketing to bring that plan to life.
To subscribe, please click here.
Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Brands Breakthrough By Being Brave Enough To Be Authentic
Gregory Diehl
Author
www.gregorydiehl.net
Gregory Diehl has traveled to over 49 countries on a global quest for learning, self-discovery, entrepreneurship, and inquiry. His first book Brand Identity Breakthrough, was a smash hit and quickly became an Amazon bestseller. Gregory continues to travel internationally, offering unconventional lifestyle coaching and brand identity consultancy for impassioned individuals.
In this podcast, Gregory talks about the biggest mistakes he sees small business owners repeating time and again in their brand identity, as well as how entrepreneurs can be unique in a marketplace that grows more crowded every day. He shares what he’s learned about marketing and communication from living in so many cultures, and he tells us why having a strong brand personality is so important to build lasting relationships with customers.
Listen to this podcast.