What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Forget Boring: How Creativity and Playfulness Help Organizations Succeed
Kathy Klotz-Guest
Author, Speaker and Comedian
www.stopboringme.com
Kathy Klotz-Guest is the founder of Keeping it Human, whose mission is to help organizations and teams turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover bold ideas for marketing content, products, branding and more. She calls them idea orgasms! A podcaster (Keeping it Human’s Improvised Marketing Show), stand-up comic and improviser, Kathy has written two short books on humor, content, and storytelling (The Executive’s Bedtime Guide series) in addition to her recently released book, Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.
In this podcast, Kathy talks about how improv can help organizations collaborate more effectively and why the safe route is really much more risky. She discusses why it’s important that organizations value humor and don’t take themselves too seriously, plus she explains about idea orgasms and why it’s important that we have these at least once or twice a day.
Listen to this podcast.
Just a Moment for Marketing: When Growth Hacking Doesn’t Work
Linda advises: Be able to deliver on your commitments.
Top of Mind Thursday December 15, 2016: You’ve Been Breached
This makes you wonder if there are any Yahoo accounts that haven’t been hacked.
It also makes clear that today we need to expect that large scale data breaches will happen. As security measures improve, so do hacking capabilities. But those sites that don’t work aggressively to keep up are easier targets and more likely to be hacked.
As businesses, we need to be diligent in doing everything we can to keep customer data secure., knowing this is a moving target.
As consumers, we need to be aware that whatever is being done may not be enough. Breaches will happen. We need to be diligent in not exposing sensitive data any more than necessary, watching for signs that a breach may be impacting us personally, and taking action if that happens.
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Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: When Being Heard, Hurts
Linda advises: Stand out for the right reasons.