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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: When Being Heard, Hurts
Linda advises: Stand out for the right reasons.
Top of Mind Thursday December 8, 2016: Ghosts Rising
Many firefighters and first responders said the aftermath of the Ghost Ship fire was the worst situation they’d ever seen. Some bodies were identifiable only through fingerprints, personal effects, or DNA.
There appears to be plenty of blame to spread around for this tragedy–including the building owner and manager who let unsafe conditions occur, and a building inspection process that seems to ignore locked buildings that are most likely to need inspection.
This didn’t have to happen. Former tenants are now saying they left because the building was unsafe. Small fires were put out by the occupants, so they didn’t have to call 911 and expose the unsafe conditions inside.
The lesson for all of us: If you see something that’s not right, say something. That frayed extension cord or propane tank stored indoors (both of which occurred at the Ghost Ship) are like an accident waiting to happen.
How often do we ignore situations like this because we don’t want to get involved or cause a stir? Yet, how many lives could we change or save by stepping up when we see something wrong?
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linda@popky.com
(650) 281-4854
www.leverage2market.com
It’s About Leading, Not Doing New Insights into the World of Marketing Leaders
Thomas Barta
Author
www.thomasbarta.com
Thomas Barta speaks, writes, and consults to customer leaders on achieving their organizational growth aspirations. A former McKinsey partner, his clients have included many of the world’s most prominent companies, including over two dozen of the Fortune 500. His research-based concept of customer leadership helps senior marketers and other leaders develop a top management view of the marketplace and the organization, enabling them to shape the C-suite agenda and drive profitable growth. He is the co-author of the recently published book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.
In this podcast, Thomas talks about the fact that less than half of marketers are happy with their influence and career success. He discusses what makes marketing leadership so different from other functional areas, introduces the value creation zone, and explains why a focus on leadership and digital technology is not enough to be a successful marketing leader.
Listen to this podcast.
Just a Moment for Marketing: Mocha on Marketing: Telling Me a Story
Linda asks: Are you listening to your customers?