What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday December 1, 2016: Back in Black
This past week Target hit a bullseye with its Black Friday promotion–selling 3200 TVs a minute or 192,000 televisions before breakfast.
You can bet that most of those people came for the low priced, low-margin TV, but picked up a few other things while they were in the store, too. And nearly a week later, here we are still talking about it!
While many of us might not be caught dead mixing it up with those frenetic retail shoppers on the day after Thanksgiving, it’s a good lesson that these kind of tried and true promotions happen year after year for a good reason–they actually work.
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Cost of Unresolved Dissonance
Linda asks: How are you managing dissonance?
Top of Mind Thursday November 24, 2016: A Day to Give Thanks
Most of us have families and friends to be thankful for–but there are some who do not. Most of us have roofs over our heads and the ability to put a full dinner on the table–yet there are those who do not. Most of us can be grateful for health and well being–as we remember there are many who struggle with illness and misfortune.
We can be grateful that America has always been a place where people could come to pursue their dreams–while understanding those opportunities are still not equally available to all.
We can be grateful that although we may argue and disagree with those around us, we live in a society that protects basic freedoms, including freedom of the press and freedom of speech.
On this Thanksgiving, let’s be grateful for how great America is today, for the ability to learn from our mistakes, and for the dream that we can continue to grow stronger together.
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Trust Your Customers with Your Brand…Their Communities Do
Shawn Miller
CEO
Smync
www.smync.com
Shawn Miller is an entrepreneur, investor, and advisor, with over 20 years of international business experience, specializing in marketing, customer service and training. He leads development of user experience at Smync on both the brand and the customer side of Smync hosted social brand advocate communities. He is the author of the recently released book, The New Face of Your Brand.
In this podcast, Shawn talks about why it’s so important you shift brand marketing efforts from impressions to engagement, from traffic to trust, and from recognition to reputation. He discusses how to empower your greatest asset, your own customers, to uniquely communicate your value to others, and why advocates genuinely want to help friends and family navigate through the brand maze.
Listen to this podcast.