LinkedIn: The Important Marketing Tool That’s Hiding in Plain Sight

sandra-clarkSandra Clark
Founder
LinkedIn Mentoring
www.linkedinmentoring.com

Sandra Clark is a trainer and coach who specializes in helping busy professionals create powerful LinkedIn profiles and then teaching them how to use those profiles for results. The founder of LinkedIn Mentoring, she was formerly Director of Communications for UC Santa Cruz Extension in Silicon Valley, and she is working on her first book, Social Media for the Socially Reluctant.

In this podcast, Sandra talks about why LinkedIn should be a key part of marketing strategy for individuals and businesses. She discusses the most common mistakes people make on LinkedIn, and explains how to use LinkedIn to build thought leadership.


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Just a Moment for Marketing: Change is a New Constant

Linda asks: Is your organization up for change?

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Top of Mind Thursday November 3, 2016: Begone Goat!

Top of Mind Thursday

Last night, the Chicago Cubs beat the Cleveland Indians in a rain-delayed, extra-innings, nail-biting Game 7 to win their first World Series in 108 years.

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Thus ended the longest drought in professional sports–supposedly started by a man cursing the club for not allowing him to bring his goat into the stadium in 1908.

It may have seemed like magic to long-suffering Cubs fans. But more likely it was a solid group of athletes brought together by an astute general manager who also ended the Boston Red Sox long quest for a World Series.

The Indians were a formidable opponent. Grit and determination combined with a solid strategy, talent, and hard work sent the goat out to pasture for good.

Congratulations to the Cubs for a job well done!

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Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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linda@popky.com
(650) 281-4854
www.leverage2market.com

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Just a Moment for Marketing: Getting In Our Own Way

Linda advises: Develop a trusting relationship with your marketing experts.

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