What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday October 27, 2016: Media Mashup
There was a time when it was pretty clear who was in what industry. The phone companies provided phone service, the cable networks provided content, and that was that.
But today, Comcast owns NBC Universal, Disney owns ABC, some of the most exciting new programming comes from Netflix and Amazon, and soon AT&T will own Time Warner, which includes both a cable provider and content providers (TNT, CNN, etc.).
Content and delivery channels are now intertwined, creating a whole new way to look at media.
How does this impact you? What long-held assumptions about your industry should you be challenging? Will you wait till your competitors leapfrog to a new business model, or will you answer the call sooner?
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Mocha on Marketing: The View Only Changes for the Lead Dog
Mocha asks: How can you break away and lead the pack?
Top of Mind Thursday October 20, 2016: Up for Debate
Normally, presidential debates are about as interesting as watching paint dry. But this year’s contest is nothing if not unusual, and the debates reflect that.
What’s most fascinating is watching the way the candidates conducted themselves during the debates. Usually, politicians maintain a professional courtesy to each other. Not this year. Through the primaries into the general election, Donald Trump has insulted his opponents, interrupted them, and argued incessantly when his position didn’t prevail.
Last night, Trump refused to say he would accept the results of the electoral process–something that is fundamental to our democratic process–and calling into question whether he has the temperament to lead the country.
Many people have raised issues with Hillary Clinton, but no one has questioned her ability to stay the course and handle any obstacles put in her way. She has not let personal attacks draw her into the fray.
On November 8, the American people will decide which of these people we want to lead our country. It’s time to decide who we want to vote off the island.
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Why Customers Just Don’t Get It
Linda observes: Maybe the fault is not with your customers.