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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday October 13, 2016: Too Hot to Handle
The Note 7, which was recalled last month, has shown a propensity to burst into flames while being charged. The company issued replacement units, but those have had similar fire danger problems. In one case, a smoking Note 7 caused Southwest Airlines to evacuate a flight shortly before takeoff.
It’s estimated that the number of smartphones in existence globally this year will reach more than 2 billion. It’s one thing to add cool bells and whistles to these devices, but users expect a basic level of safety that presumes the phone isn’t going to spontaneously combust.
The big winner in this situation is likely to be Apple. As a Note 7 user, would you trust another Samsung device right away? Possibly not.
The problem has already cut more than $2B off this quarter’s earnings.It’s too soon to determine how badly the Samsung brand will be scorched.
Let this be a lesson to other companies: When you cut corners on safety testing, you’re likely to be burned badly.
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Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Branding Yourself to Win: How A Strong Personal Brand Can Help you Nail the Interview and Get the Job
Michelle Tillis Lederman
CEO
Executive Essentials
www.michelletillislederman.com
Named one of Forbes Top 25 Networking Experts, Michelle Tillis Lederman is the author of three books including The 11 Laws of Likability, and her latest Nail the Interview, Land the Job. She is the CEO of Executive Essentials, which provides custom communication and leadership training and coaching programs. Michelle has appeared on NBC, CBS, Fox, Gayle King, and NPR and been featured in the Wall Street Journal, NY Times, Working Mother, US News & World Report, Monster.com, USA Today, CNBC, and About.com.
In this podcast, Michelle talks about why job seekers should use the interview process to market themselves. She discusses techniques to use to build an effective personal brand and explains how important it is to demonstrate that brand in the first interview and after you’ve been hired, too.
Listen to this podcast.
Just a Moment for Marketing: A Matter of Age
Linda advises: Don’t make assumptions based on age.
Top of Mind Thursday October 6, 2016: Playing Like There’s No Tomorrow
The Giants had a bizarre season, where they had the best record in baseball for several months, followed by the worst record for the second half of the season. They squeaked into the playoffs only by winning the last 4 games of the season.
Yet it was enough to get them to the post-season, where last night’s victory was the difference between moving forward and going home. There are three more tough series between here and another World Series championship, so nothing is guaranteed.
But when it came time to have the rubber meet the road, the Giants knew it was about success not perfection. They needed to win this game, and they’ll have to play good enough to beat the Chicago Cubs in a best of five series next.
When it’s all on the line, you need to push your team to play like there’s no tomorrow. Because sometimes there isn’t.
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com