Top of Mind Thursday October 13, 2016: Too Hot to Handle

Top of Mind Thursday

This week, Samsung announced they will be permanently discontinuing the Galaxy Note 7 product.

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The Note 7, which was recalled last month, has shown a propensity to burst into flames while being charged. The company issued replacement units, but those have had similar fire danger problems. In one case, a smoking Note 7 caused Southwest Airlines to evacuate a flight shortly before takeoff.

It’s estimated that the number of smartphones in existence globally this year will reach more than 2 billion. It’s one thing to add cool bells and whistles to these devices, but users expect a basic level of safety that presumes the phone isn’t going to spontaneously combust.

The big winner in this situation is likely to be Apple. As a Note 7 user, would you trust another Samsung device right away? Possibly not.

The problem has already cut more than $2B off this quarter’s earnings.It’s too soon to determine how badly the Samsung brand will be scorched.

Let this be a lesson to other companies: When you cut corners on safety testing, you’re likely to be burned badly.

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linda@popky.com
(650) 281-4854
www.leverage2market.com

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Branding Yourself to Win: How A Strong Personal Brand Can Help you Nail the Interview and Get the Job

michelle-tillis-ledermanMichelle Tillis Lederman
CEO
Executive Essentials
www.michelletillislederman.com

Named one of Forbes Top 25 Networking Experts, Michelle Tillis Lederman is the author of three books including The 11 Laws of Likability, and her latest Nail the Interview, Land the Job. She is the CEO of Executive Essentials, which provides custom communication and leadership training and coaching programs. Michelle has appeared on NBC, CBS, Fox, Gayle King, and NPR and been featured in the Wall Street Journal, NY Times, Working Mother, US News & World Report, Monster.com, USA Today, CNBC, and About.com.

In this podcast, Michelle talks about why job seekers should use the interview process to market themselves.  She discusses techniques to use to build an effective personal brand and explains how important  it is to demonstrate that brand in the first interview and after you’ve been hired, too.


ListenListen to this podcast.


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Just a Moment for Marketing: A Matter of Age

Linda advises: Don’t make assumptions based on age.

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Top of Mind Thursday October 6, 2016: Playing Like There’s No Tomorrow

Top of Mind Thursday

Last night, Madison Bumgarner of the San Francisco Giants pitched a complete game shutout of the New York Mets to win the National League Wild Card slot and advance in the post-season playoffs.

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The Giants had a bizarre season, where they had the best record in baseball for several months, followed by the worst record for the second half of the season. They squeaked into the playoffs only by winning the last 4 games of the season.

Yet it was enough to get them to the post-season, where last night’s victory was the difference between moving forward and going home. There are three more tough series between here and another World Series championship, so nothing is guaranteed.

But when it came time to have the rubber meet the road, the Giants knew it was about success not perfection. They needed to win this game, and they’ll have to play good enough to beat the Chicago Cubs in a best of five series next.

When it’s all on the line, you need to push your team to play like there’s no tomorrow. Because sometimes there isn’t.

To subscribe, please click here.

Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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