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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Mocha on Marketing: No Such Thing as Later
Mocha says: Tell me what you’ll do for me now.
Top of Mind Thursday September 8, 2016: Back to School
True, many schools now start in August, and warm weather often persists into October. But Labor Day is usually the demarcation point–a time when we re-engage in school and business activities, instead of beach and BBQs. New model cars are released, including a cheap motor trade insurance, and Apple just launched its new iPhone (sans headphone jack).
This is also a great time to take stock of your marketing activities.
- Have you hit the milestones you set earlier in the year?
- Are you on track to meet the revenue or customer goals you set for 2016?
- If not, what kind of changes should you be making now to ensure a smooth finish to 2016 and a great launch for 2017?
Don’t let the fall rush by. Use this time to take stock of where you are and where you’d like to be this time next year.
Welcome back.
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Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Unreasonable Expectations
Linda advises: Set appropriate expectations.
Top of Mind Thursday September 1, 2016: Sitting Out a Controversy
Kaepernick has said his refusal to stand is a protest against how African Americans and minorities are treated in America today.
What’s fascinating is how this story has snowballed, with newscasters, pundits, and other athletes ascribing all kind of additional motives and thoughts to Kaepernick’s actions–including disrespect for the military, which was never mentioned by Kaepernick.
Many of the social media comments have been downright nasty, spewing racist vitriol, and questioning whether Kaepernick, who is bi-racial, is even “Black enough” to stage this kind of protest, or noting he is protesting the wrong thing or in the wrong way.
Whether you or I agree with Kaepernick’s reasons for sitting out, the truth is he broke no laws. He didn’t burn the flag, insult the military, or any such thing. In fact, he followed in the steps of athletes like Jackie Robinson, who expressed similar sentiments decades ago, and John Carlos and Tommie Smith at the 1968 Olympics.
In this country–unlike many other places on earth–you can protest government actions, sit out the playing of the national anthem, or even protest what someone else is protesting–without fear of being thrown in jail or persecuted for your beliefs.
That’s what makes America great, no matter where we sit.
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com