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Just a Moment for Marketing: Mocha on Marketing: No Such Thing as Later
Mocha says: Tell me what you’ll do for me now.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, Mocha, San Francisco, speaker, strategy
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Top of Mind Thursday September 8, 2016: Back to School
Labor Day has been the traditional end of summer in the United States. Check out the stores. Halloween costumes and candy are already on display, and Thanksgiving and Xmas displays will be coming soon.
True, many schools now start in August, and warm weather often persists into October. But Labor Day is usually the demarcation point–a time when we re-engage in school and business activities, instead of beach and BBQs. New model cars are released, including a cheap motor trade insurance, and Apple just launched its new iPhone (sans headphone jack).
This is also a great time to take stock of your marketing activities.
- Have you hit the milestones you set earlier in the year?
- Are you on track to meet the revenue or customer goals you set for 2016?
- If not, what kind of changes should you be making now to ensure a smooth finish to 2016 and a great launch for 2017?
Don’t let the fall rush by. Use this time to take stock of where you are and where you’d like to be this time next year.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Just a Moment for Marketing: Unreasonable Expectations
Linda advises: Set appropriate expectations.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thursday September 1, 2016: Sitting Out a Controversy
San Francisco 49ers quarterback Colin Kaepernick has caused quite a stir by choosing to sit, not stand, for the playing of the national anthem at NFL football games.
Kaepernick has said his refusal to stand is a protest against how African Americans and minorities are treated in America today.
What’s fascinating is how this story has snowballed, with newscasters, pundits, and other athletes ascribing all kind of additional motives and thoughts to Kaepernick’s actions–including disrespect for the military, which was never mentioned by Kaepernick.
Many of the social media comments have been downright nasty, spewing racist vitriol, and questioning whether Kaepernick, who is bi-racial, is even “Black enough” to stage this kind of protest, or noting he is protesting the wrong thing or in the wrong way.
Whether you or I agree with Kaepernick’s reasons for sitting out, the truth is he broke no laws. He didn’t burn the flag, insult the military, or any such thing. In fact, he followed in the steps of athletes like Jackie Robinson, who expressed similar sentiments decades ago, and John Carlos and Tommie Smith at the 1968 Olympics.
In this country–unlike many other places on earth–you can protest government actions, sit out the playing of the national anthem, or even protest what someone else is protesting–without fear of being thrown in jail or persecuted for your beliefs.
That’s what makes America great, no matter where we sit.
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged kaepernick, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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