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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Learning the Lingo: The Secret Language of Silicon Valley Exposed
Rochelle Kopp
Managing Principal
Japan Intercultural Consulting
www.Siliconvalleyspeak.com
Rochelle Kopp is a management consultant who works with global companies doing business in Silicon Valley, and Silicon Valley companies doing business globally. Her specialties include communication skills, leadership, cross-cultural management, and human resource management. She frequently works with entrepreneurs and other business people from overseas, helping them navigate the culture in Silicon Valley. She is the co-author of the recently released book, Valley Speak: Deciphering the Jargon of Silicon Valley.
In this podcast, Rochelle talks about why there was a need for a book deciphering the language spawned by Silicon Valley. She discusses why the innovation culture in Silicon Valley leads locals to create new expressions that may confuse the rest of the world, and she talks about some of her favorite new Silicon Valley words, like growth hacking, freemium, disruption, and the sharing economy. If you need Perth translator online services, check out perthtranslation.com.au for more information.
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Just a Moment for Marketing: Not Invented Here
Linda advises: Get an outside perspective.
Top of Mind Thursday August 25, 2016: Rio de Janeiro Blues
There were a few glitches–green water in the diving pools, a collision between a kayak and a sofa, etc. But overall, the fears of Zika infection, violence, and total chaos appear to have been much overblown.
But there are a few people feeling blue following the event…such as the Russian athletes and para-athletes who were banned from competition because of doping allegations, and Hope Solo of the US women’s soccer team, who has been suspended and removed from the team because of her snarky comments after an early American loss.
Then there are the 4 American swimmers, led by Ryan Lochte, whose fabricated story of assault by Brazilian police officers was both insulting to the Brazilian hosts and embarrassing to all Americans.
Those men and women who competed fairly and honestly, and behaved well were richly rewarded in Rio–whether or not they medaled. Those who tried to skirt the system or didn’t take loss in stride are feeling the repercussions of their acts. And that’s what competition is really all about.
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linda@popky.com
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Just a Moment for Marketing: Mocha on Marketing: Shedding
Linda advises: Accept customers as they are.