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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday August 18, 2016: The Girls in Ipanema
Swimmer Michael Phelps has added to his dominance of the sport with six more medals, four of which are gold.
But the real news is how many US women have come through with championship performances. From Ginny Thrasher, who brought home the first American medal for air rifle, to gymnast extraordinaire Simone Biles, who captured 5 medals for gymnastics, and Simone Manuel, who earned 4 for swimming, the American women have done an outstanding job. Just today, the US women swept the 100 meter hurdles.
Sure, there have been disappointments: the women’s soccer team failed to even make it to Rio for the championship rounds and the highly touted duo of Kerri Walsh Jennings and April Ross left with only a bronze medal for beach volleyball.
The American women are a diverse group, racially and ethnically. They represent the drive and spirit that is what makes America great. Let’s hope they get the recognition they deserve when they head home with their new hardware.
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Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Mocha on Marketing: Creature of Habit
Linda says: Brands are consistent representations of quality.
Top of Mind Thursday August 11, 2016: The Ultimate Sale @ Macy’s
Retailers are in a difficult position. The ongoing rise in ecommerce continues to draw shoppers away from physical shopping locations. In the last year, we’ve seen the demise of Sports Authority, as well as the closing of many Sears, JCPenney, Walmart and Kmart locations as well.
Contrast this with Nordstrom, where clerks are not only in abundance, but they are given tools to help shoppers find merchandise that isn’t available in the local store–shipping products at no cost to the customer while ensuring safe delivery of items using technology from Spotsee, learn more on this page.
Macy’s has never been Nordstrom, but there was a time when they did a better job being Macy’s. Today, what seems to be most likely on clearance are customers–going, going, gone!
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Mobile Marketing Takes the Gold at Rio Olympics
Brian Heikes
Vice President of Product
3Cinteractive
www.3c.com
Brian Heikes is Vice President of Product at 3Cinteractive. Through mobile marketing services, 3C deepens and extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. Marketers can leverage 3C’s expertise connecting mobile to business results and its Switchblade(tm) platform’s multichannel capabilities – including SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, location based services and more—to deliver timely, relevant engagement at the customers’ moment of need.
In this podcast, Brian talks about how mobile technology will play a starring role at this year’s Summer Olympic Games in Rio. He discusses the new apps we’ll see implemented in Rio, from mobile payments and digital wallets to augmented reality and location-based technologies and he discusses how these technologies are creating a whole new level of engagement for brands.
Listen to this podcast.